‘Merge tags’ are now named ‘Personalize’ in the drag and drop editor. This better reflects this feature’s end use and is more intuitive for you and your teams, mitigating any confusion.
We’ve also made it easier to add default values when leveraging personalization in your emails. Simply select ‘Personalize’ (renamed from Merge tags) and then type in the default or fallback text you want your subscribers to see.
See how Emma helps you create, optimize, and send email campaigns with confidence.