Email marketing built for your ecosystem
Emma fits naturally into your ecosystem, connecting seamlessly with your existing tech stack. With powerful brand controls, flexible user permissions, and reliable integrations, every email stays consistent, compliant, and effective.
Integrate seamlessly with your existing tools
Discover all the ways to customize Emma and build brand equity while driving ROI. Choose from multiple integration paths including self-service setups, premium integrations, ecosystem partnerships, and our open API—to meet your business exactly where it is.
Purpose-built for your industry
Higher ed campaigns built for enrollment and retention
Emma helps higher ed teams engage prospective and current students with on-brand, compliant campaigns, without added complexity. Built-in brand controls, smart automation, seamless integrations, and privacy-first AI make it easy to personalize communications, move faster, and keep students engaged from recruitment through retention.
Built to support
Grow your mission and your donors while keeping every chapter aligned
Nonprofits need to grow donors, protect trust, and keep every chapter aligned without slowing down. Emma gives nonprofits clear brand guardrails while empowering local chapters to execute campaigns that fit their communities. With CRM-powered donor journeys, shared templates, and built-in structure, you can reduce inconsistent messaging, prevent donor churn, and prove impact.
Secure and compliant email communication built for public trust
Emma is built for structured environments with formal review processes and strict accessibility standards. With role-based permissions, approval workflows, and clear separation between internal and public communications, your teams can move efficiently without risking mistakes. Strong security, embedded compliance guardrails, and seamless integration with existing systems ensure every message is consistent, controlled, and defensible.
High performing email for sports and fitness organizations
Whether you’re managing a growing fitness brand or engaging a loyal fan base, success comes down to how well you connect with your audience. But as you scale across locations, teams, and touchpoints, delivering consistent, personalized communication gets harder.
Power smarter guest experiences across every location
Emma helps travel and hospitality brands streamline email marketing across locations with integrations like OpenTable, Bentobox, your CRM, and SFTP. Manage tiered accounts, maintain brand consistency with shared templates, and use automation and segmentation to deliver personalized guest experiences backed by clear performance insights and dedicated support.
With HITRUST and SOC 2 certification, annual accessibility audits, and enterprise-grade governance, Emma delivers the highest standards of security, privacy, and control—empowering organizations to market confidently and responsibly.
Meet Brand Import, your brand, built in seconds
A smarter way to get emails on brand from the very first send.
See why Emma is ranked #1 in email
Flexible and transparent pricing plans for teams of all sizes
For marketers who need to cover the basics. Provides reliable, easy-to-use email marketing tools to create campaigns, engage audiences, and support everyday marketing efforts.
For organizations with multiple departments or locations, allowing marketers to manage from a central account. Create, share, and scale campaigns, templates, and brand assets across subaccounts while maintaining brand consistency.
Our most popular plan
For large organizations and franchise networks managing marketing across many locations. Allows for advanced governance, shared audience management across subaccounts, and greater visibility into campaign activity and performance across the entire network.
Emma FAQs
These are the questions organizations most often ask when evaluating Emma.
Emma is designed for organizations that need centralized control to manage multiple locations, departments, and teams. The platform enables consistent and quality on-brand communication for:
- Travel and hospitality brands: Drive reservations and build guest loyalty.
- Nonprofits: Tell impact stories and rally supporters around their mission.
- Universities: Keep alums connected and drive event attendance.
- Government agencies: Deliver service updates and emergency notifications to residents.
- Sports teams and fitness studios: Build excitement around game days and strengthen fan loyalty.
Emma’s platform includes everything you need to create, send, and optimize email marketing campaigns that drive results. Take advantage of:
- Intuitive email builder: Design mobile-responsive emails using professional templates and our drag-and-drop editor.
- List segmentation: Target audiences by behavior, preferences, purchase history, or demographics to send more relevant messages rather than generic blasts.
- Automation tools: Trigger timely messages based on subscriber actions, such as abandoning a sign-up process or reaching a milestone.
- Built-in analytics: Track performance and test subject lines, content variations, and send times to learn what works for your audience.
- Integration: Connect Emma to your CRM, e-commerce platform, event tools, or analytics software, so data flows between systems automatically.
- Emma’s AI Assistant: Get AI-powered recommendations on send times, subject lines, and content that resonates.
Emma doesn’t just hand you software and wish you luck—we become an extension of your team. Our Professional Services team offers flexible, expert-led support that adapts to your needs:
- Onboarding and setup: We handle technical details, import data, and train your team to start sending campaigns in days, not weeks.
- Training programs: Learn best practices tailored to your industry through live workshops and comprehensive resources.
- On-demand specialists: Get help with workflows, segmentation strategy, or campaign optimization without rigid consulting packages.
- Design services: We build professional conversion-focused designs that make your emails instantly recognizable.
- Technical services: Our team can connect Emma to your CRM, e-commerce platform, or analytics tools, so your data stays in sync and your workflows run smoothly.
- Deliverability services: We monitor your email performance, troubleshoot issues, and ensure messages reach your audience.
Emma helps teams move faster with clear workflows that eliminate coordination delays. Teams work within brand guardrails that Emma enforces automatically through locked templates and subaccount permissions. Automation handles repetitive sends, like welcome series, without manual intervention, and our intuitive interface minimizes the learning curve for onboarding new teams. Leaders review campaigns through a centralized dashboard while local teams execute efficiently and independently within approved parameters.
Emma connects with Salesforce, HubSpot, Shopify, WooCommerce, Eventbrite, SurveyMonkey, Google Analytics, and hundreds of other platforms via Zapier. These integrations trigger emails based on CRM activity, sync data for personalized content, track event registrations, or send survey invitations. If you need a custom integration for proprietary systems, our API gives developers the flexibility to build what your team needs.
Emma’s approval workflows let department heads or location managers create personalized campaigns while routing them to your central marketing team for review before sending. Custom templates with locked brand elements ensure that logos, colors, and fonts remain consistent while giving teams the flexibility to customize messaging.
Centralized dashboards provide visibility across your organization, highlighting high-performing campaigns and identifying opportunities to share successful strategies. Role-based permissions control who can access sensitive data, create campaigns, or approve sends, giving you the right balance of autonomy and accountability.
Emma holds HITRUST certification, which unifies multiple security frameworks, including ISO 27001, HIPAA, GDPR, and NIST, in addition to separate SOC 2 Type II certification with independently audited controls. We’re TX-RAMP certified for Texas government agencies and conduct annual VPAT accessibility audits to support compliance with WCAG 2.1 and Section 508.
These certifications represent our commitment to protecting your data, your audience’s information, and your organization’s reputation through industry-leading security practices.
The right Emma plan depends on your organizational structure and the number of locations and departments you’re managing.
- Emma Lite: This is built for single-location organizations or small teams focused on everyday marketing. It includes drag-and-drop email building, audience segmentation, AI Assistant, and email and phone support.
- Emma for Teams: This is designed for organizations that manage multiple departments or locations from a central account. It includes everything in Lite, plus a tiered account structure, Brand Manager, trend reporting, and shared branded assets across subaccounts.
- Emma Corporate: We built this for large organizations and franchise networks coordinating 10-plus locations. You receive everything in Teams, plus unlimited users, internal sending subaccounts, shared audience management, and priority phone support.
Schedule a Demo Today
Our team can help you choose the plan that supports where you are today and where you’re headed tomorrow. Contact us for a personalized recommendation and request a demo.