Why should you set up an automated welcome email? 6 infographics from the Brainiacs at Emma →
The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters.
The welcome note senders: Only 57.7% of companies greet new subscribers with a welcome note.
Chinet's welcome trigger, which featured a $1 off coupon, boasted a 93% clickthrough rate. Their results prove that even a modest incentive can be pretty dang successful.
Welcome messages typically have 4 times the open rate and 5 times the clickthrough rate of other bulk mailings. Are you convinced yet?
Subscribers who receive a welcome email show more long-term engagement with a brand — 33% more, on average.
Try sending a welcome series. Only 1% of retailers on the Internet Retailer 500 do it. The ones who do see a 13% increase in revenue compared to the original welcome email.
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