Home»Emma Launches SMS: A New Way to Cut Through the Noise and Reach Customers Faster
Emma Launches SMS: A New Way to Cut Through the Noise and Reach Customers Faster
In today’s digital world, customers are bombarded with messages across many channels and they aren’t always relevant or timely. In fact, those messages often neglect to take the customer’s journey into consideration – such as a recent purchase they made or an event that they desire to attend. As a result, marketers may miss out on the opportunity to connect with their customers on a deeper level.
However, there is one channel that can help improve the delivery of these messages, and that’s with short message service (SMS). SMS messages boast a 98% open rate and 95% of text messages are read and responded to within three minutes of receipt. Combining SMS with email marketing gives your messages a higher chance of reaching your audience at the right place, at the right time.
SMS has established itself as a core marketing channel and it’s growing rapidly. According to our latest research, 91% of consumers have expressed interest in signing up to receive SMS from businesses and those same consumers are making purchasing decisions – as $326 billion was earned in 2021 from mobile eCommerce sales. That number is expected to grow to $710 billion in 2027.
Cut through the noise
There are many reasons why SMS has become a preferred channel for customers. 78% of buyers use their phones primarily to check, send, and answer text messages, making this one of the most personal channels to engage with. Marketers can benefit from this high engagement by sending personalized messages to customers such as limited-time offers, satisfaction surveys, and event updates.
By sending these to a more direct channel, marketers will be able to deepen the relationship with their customers, decrease the amount of missed messages and ultimately keep them engaged on what’s happening with their brands of interest.
The ultimate marketing power couple
Marketers want to deliver more personalized, targeted, cross-channel communications without having to manage multiple platforms to do so. They know how important it is to listen to what customers want and deliver on those expectations.
With Emma SMS, marketers will be able to create a more unified experience by using the same easy-to-use platform to manage and deploy campaigns for both email and SMS. Marketers will also be able to drive more conversions by using the same customer data to send personalized messages across both channels.