Here's a fun fact: The average open rate for welcome emails is a whopping 50%, making them 86% more effective than email newsletters.
In fact, lots of studies show that welcome emails are performing well above other types of bulk emails when it comes to opens and click-throughs.
Targeting subscribers when they're most engaged (they just signed up!) has been known to increase long-term engagement with a brand by 33%, and welcome emails have transaction rates ringing the register 9 times more than other transactional emails.
In short, welcome emails are winners. Yet only 57.5% of companies surveyed are sending a welcome email.
If you're one of those not taking advantage of them, Emma just made it easier than ever to get going.
We just launched a brand new collection of welcome email templates to help you create the perfect greeting for your new subscribers. Not quite sure what to say in your welcome email? Here are 3 easy ideas to get you going:
- Send a coupon
Gussy, an online shop, sends a welcome email offering 15% off any online purchase, and it's seeing a 79% open rate and 21% click-through rate.
- Get that opt-in confirmation
Emma's personalization tool allows for you to add a confirmation link in your message to help ensure your list is squeaky clean.
- Share links to your social sites
Your welcome email is the perfect place to link to your other channels. It's a perfect place to begin to integrate your email and social marketing.
Best of all, you can set up your welcome email to send automatically, right when a new subscriber signs up. Check out the how-to video for setting up your welcome email trigger:
Already sending a welcome email? We'd love to see it! Share your own successes and questions in the comments.