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The best Emma blog posts of 2013

A look at what our readers loved most

When we thought about the kind of blog content we wanted to write and share in 2014, it only felt natural to first take a look at what got the most attention in 2013. We checked out Google Analytics to determine our most engaging content, and we figured it'd be fun to share the list David Letterman-style. So without further ado, here's a look at our most viewed posts of last year:


10. 3 ways to engage your online audience with email invitations

This post shows how to use a template from our Invitation Collection to create a little exclusivity for your email subscribers – even when you aren't hosting a party.


9. Optimizing for mobile? Don’t forget your subject line

2013 was the year the mobile opens overtook desktop and webmail. When you're email subject line is only displaying the first 20-30 characters, you've got to know how to get the open.


8. 3 must-dos for creating an online form

This guest post from our friends at Formstack offers expert advice on how to make a great brand impression through your online forms.


7. Making the most of hashtags in social media  

For marketers, keeping up with social media trends is just part of the job. This post shines a little light on making hashtags work for your marketing strategy.


6. The importance of welcoming new subscribers

Automation is becoming an increasingly important part of every marketer's strategy. This post looks at why welcome automation may have the biggest payoff.


5. Top email trends, social + email and the mobile landscape

This guest post from our friends at Litmus offers insider info about how mobile is shaping not just email marketing, but social too. 


4. Emma now integrates with SurveyMonkey!

Emma launched several integrations in 2013, and this one with SurveyMonkey was a big 'un. If you're looking to collect feedback, poll your audience or learn more from your subscribers (all great marketing resolutions for 2014) this is one check out.


3. How to use animated gifs in your email marketing

Animated gifs were just about everywhere last year, and our prediction is that they're here to stay. Take a look at how put them to work in your email campaigns.


2. All free readymade email templates are now responsive!

Ah, yes. This one felt good. We were so excited to mobile-optimize all of our designs in the Emma template gallery, ensuring your emails look great on every device. Don't forget we later released a Mobile Preview feature, which lets you see how your email will display on tablets and smart phones.


1. Add style to your emails with stock images

Our number one, most viewed, top banana post this year was all about images! We partnered with stock image provider BigStock, making it easy to search for and purchase photos, illustrations and vectors for your email and social campaigns. We celebrated the integration with a free images offer. The people have spoken, and they love a freebie! 


What else do you love? If you've got an idea for a post in 2014, we'd love to hear it. Leave a comment to let us know!