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Staffer Q&A with Design Services Lead Logan Baird

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.


Tell us a little about yourself, Logan. What do you do at Emma?

I’m the Design Services Lead, which means I’m responsible for the customer experience as it concerns design services from start to finish, and making sure our exceptional designers have what they need to do their work. I also orchestrate the designers’ schedule, price out design project quotes for our sales and services teams, work with our product and development teams as it pertains to our editor, and help troubleshoot ornery template code issues for our support and account management teams.

Wow. You’ve got a lot on your plate. What do you do when you’re not at Emma?

My extracurriculars are a tad dichotomous — I go to CrossFit 615 four to five times a week, and I’m curled up with a good book or sprawled on the couch binge-watching TV series otherwise — so from very active to very sedentary. I work out in the evenings, which is nicely decompressive and a good break from looking at a screen, and I’m grateful for the encouraging community of folks I’ve got at my gym. And I love a well-constructed story whether it’s on a page or on-screen, preferably enjoyed with bourbon in hand, adjacent to my wife, Becky, and two cats, Mr. Toes & Ezekiel.

What projects are you currently working on?

I’m currently working with one of our developers on refining a beta feature called SpeedPass, which curtails some of the code clean-up our editor executes during the send process to allow for more progressive coding practices.

What about SpeedPass is the most exciting to you?

It lets us move forward with how we code our emails, from using Google Fonts and techniques that help account for Gmail’s disregard for media queries, to Outlook-friendly background images — it expands the boundaries of what we’re able to do for our customers.

That’s awesome. What are some examples of how customers can use SpeedPass?

Even though Google Fonts currently have limited support (really just Mac Mail and iOS), being able to make use of them has been a popular request, and any of the other progressive approaches listed above would be available for customers coding their own emails.

What’s the best book you’ve read so far this year?

"Lovecraft Country" by Matt Ruff. A riveting series of connected stories mixing eldritch horror with the mundane but all-too-real horrors of being African-American during Jim Crow, with a lovely dash of sci-fi pulp adventure. Rollicking and provocatively thoughtful.

Our readers are dying to know: What’s your spirit animal?

It’s obviously the majestic yet adorable tree kangaroo, known for its intense eye contact, long hugs, penchant for Asian cuisine, and existential angst.