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Smarter e-commerce marketing with Emma for Shopify

Details on our latest and greatest integration

We're so excited to announce Emma’s latest email marketing integration with Shopify.

Shopify helps people all over the world sell online, and Emma’s integration helps online sellers get better results with their email marketing.

We chose to partner with Shopify because they’re passionate about making commerce better. They care about the user experience, and it shows through their elegant interface, gorgeous mobile-optimized templates and analytics that help you know how you’re doing.

All that stuff resonates with us here at Emma (big time), so we’re thrilled to join Shopify’s roster of partners with a powerful integration designed to make it easier to target the right customers with the right messages — all in the name of providing a more personalized experience for your customers. Which, by the way, helps you sell more stuff.

Here's a quick rundown of some of the cool things Emma for Shopify lets online sellers do:

Sync your lists automatically

With just a few clicks, your customer data appears in your Emma account. We’ll even organize your customers by purchase history to inspire new, tailored communications.

Track purchase activity that comes from your email

If you include a Shopify link in your email, Emma will display any purchases made as a result of that email. Easily track the ROI of your email (and pat yourself on the back when the sales roll in). Check out how Emma customer The Peach Truck boosted sales with a recent Mothers' Day email promotion.

Send thank you emails and rewards automatically

We improved Emma’s email automation features to let Shopify users send automatic emails when customer details change. You set the parameters — if someone makes a purchase (or say, 10 purchases), you can trigger a heartfelt thank you email and include a coupon for a future purchase.

Ready to get started? Head to to connect your accounts or learn more about becoming an Emma customer.