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Metric and Guestbook: Better, faster, stronger

When you’re always on the go, it can be tough to stay on top of all things that go into a successful email marketing program. Stuff like growing your email list and checking the results of your mailing can be difficult when you’re bouncing from one place to the next. But who said that email marketing can only happen when you’re chained to your desk?

That’s why we created Guestbook for iPad and Metric for iPhone and Android – because when your phone and tablet have basically become extra appendages, it only makes sense to give you an email marketing experience that works with them.

And we’re happy to announce that both of our mobile apps are new and improved: Guestbook v1.2 and Metric v1.2 are now available for download! Here’s our three favorite things about each one.


Guestbook, our iPad app, helps you capture new email signups from anywhere – at brick-and-mortar locations like restaurants and retail stores, or at events, conferences, and trade shows. An old-fashioned pen and pad or a fishbowl full of business cards may get the job done, but no one wants to deal with messy, illegible handwriting or enter every single new contact you collect manually. Instead, use Emma Guestbook to grow your list easily and in style, even when you’re not online!

The highlights:

1. Sync seamlessly. When a new subscriber signs up with Guestbook, they'll be added to your Emma audience. Not connected to the internet? Next time you are, Guestbook will sync with your Emma account automatically.
2. Take it anywhere. Your new signup form will look lovely at the counter of your store, on display at your next event, or tucked under your arm for a one-on-one meeting.
3. Welcome automatically. You can even trigger an automatic email to new subscribers, welcoming them to your mailing list right when they're most interested in hearing from you.

Download Guestbook in the App Store.


So you’re an email marketer. You create email campaigns, send them to your audience, check to see who opened and clicked, and then you do the whole thing all over again. Lather, rinse, repeat, right? But if your schedule is anything like mine, it's always changing, and sometimes you also need to monitor your results when you’re on the move and can't be at your desk.

That’s why we created Metric, our free iPhone and Android app. If you’re always on the go (and who isn’t these days?), it’ll help you stay connected to your results in real time from anywhere – while you wait in line at the coffee shop, on the subway, on that blind date that’s going terribly… you name it.


The highlights:

1. See how your email stacks up. Our Mailing Score gives you a quick, at-a-glance look at how well your email performed in the context of the millions of emails Emma sends each day.
2. Easy sharing. When checking results on Metric, you can click the icon in the top right corner of your phone to share a screen grab with colleagues, your clients, your boss, your mom – whoever.
3. Mobile email view. You can see exactly how your email looks to your mobile audience – and since over half of all email gets opened on a mobile device, the perspective can help you make smarter design decisions.

Download Metric for iPhone.
Download Metric for Android.