Fall is in the air, and that means it's finally socially acceptable to eat candy corn and dress like Snooki, which is not really something you can pull off in, say, April unless you're actually Snooki.

More importantly, fall marks the launch of our annual Emma 25 initiative. For seven years and counting, we've been awarding a lifetime of free Emma service to small, deserving nonprofits and hoping that our email marketing tools help these causes do even more good work in their communities.

Here's how it works. Nonprofits can apply at myemma.com/emma25 from today through Monday, November 21. We welcome any 501c3 nonprofit with 10 or fewer employees, including current Emma customers. Emma staffers pore over the applications to select 25 (it's unbelievably tough), and we announce the honorees in early December.

Of course, we rely on you to spread the word. Encourage the nonprofits in your community to apply, whether it's a group you support, volunteer with or that's made a difference in your life. And share the news and application page with your social networks, too, if you're so inclined.

And thanks for teaming up with us to do some good!

• Giving back
• Meet Emma