We're pretty excited about our brand new content editor and email template gallery (have ya noticed?), and we're even more excited to see how our customers are using the  editor's shiny new features to create stunning email campaigns. I rounded up a few recent examples to show you how folks are communicating in style and getting great results.

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Here Pottery Merchant uses a postcard template from the Toronto collection to frame this quick event announcement. 

Why we like it:

• It's just the right use for the postcard template. We realize folks don't send a newsletter-style email every time they create a campaign, so we created shorter template formats as part of our new template collections. The postcard nicely frames Pottery Merchant’s concise content, enhancing the announcement, rather than overpowering it.
• Colors complement the content. Emma allows you to customize the template's accent colors to match your brand and photographs. Pottery Merchant matches the accent colors to the photograph, lending a cohesive feel and professional look.
• It hit just the right audience. Pottery Merchant segments their audience to differentiate current customers from prospects. Not only can they can track the engagement of those groups with Emma's search tools, but they can easily send targeted campaigns that strike just the right note with those audiences.

See the full campaign >>

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Nashville Children’s Theatre took advantage of our newsletter template from the Faraday collection and our new content editor's flexibile layouts to spotlight information about upcoming shows.

Why we like it:

• The images are perfectly balanced. We're big fans of moderately-sized images that work in conjuntion with each other. Even if your original images are different sizes, our Smart Sizing feature automatically matches their sizes more closely to give a completed look. Plus, the images fit within the framework of the template without expanding too wide on the left and right. The campaign's images look all buttoned up and ready for display.
• Every image has a purpose. Now that our content editor allows you to arrange images and text boxes almost any way you’d like, it's easy to find the right spot for each piece of content. Here, the Nashville Children’s Theatre adds centered images down the campaign and three across the bottom, highlighting each upcoming event. 
• The mailing arrived right on cue, and no one had to wake up early to hit send. Nashville Children's Theater used the schedule mailing feature to ensure this campaign was the first thing readers saw in their inbox when they woke up.

See the full campaign >>

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In this example, Digital Edge Learning customizes the Mayfair Trenchcoat newsletter template to highlight a featured contest. 

Why we like it:

• The background color adds pop. Emma's classic editor didn't allow for the easy addition of background colors – so we made sure to address the issue with the new editor. With the addition of a background color, this campaign's Facebook contest really stands out.
• The captions give context. Image captions are easy to turn on or off with the click of a button. Add a caption when the situation calls for it, or allow the photos to speak for themselves.
• The purpose is clear. This thank you note manages to highlight three calls to action without making the email feel cluttered or confusing. The result? A 17.6% click-through rate from people who want to learn more.

See the full campaign >>

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The newsletter template of the Toronto collection looks completely different than the Toronto postcard above, thanks to some customization by Dovetail Solution. They added their own logo and spin for a professional-looking company newsletter.

Why we like it:

• The column adds visual interest. Different campaigns call for different content layouts. Choose from one-, two- and three-column layouts to neatly arrange all of your images and text.
• Social icons encourage sharing. I love that Dovetail Solutions pulled in their social properties. It's a cinch to do, so don't overlook it. Just drag over individual icons from the left side of the content editor and link each to your corresponding profile page or wall.
• It's a team effort. Each article is authored by a different member of the Dovetail team, which means readers get to know the people behind the brand and hear a variety of voices. It makes for a more interesting email and keeps one person from having to do all the writing. 

See the full campaign >>

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Micah Stansell added just a touch of flair to the postcard template from our Hemingway collection.

Why we like it:

• It's easy on the eyes. We wanted customers to have the ability to add subtle design additions, like these well-placed dividers, to break up content into story sections or add a bit of design appeal to images. Series of underscores, be gone. Emma’s dividers can be customized by color, height and line height. Feel free to make dividers dashed or dotted, if you’d like.
• The subject line is specific and engaging. Inbox scanners saw "The Water and the Blood at the High Museum of Art - July 28, Dusk till Midnight," and 40.78% of them opened the email – that's twice the industry average! 

See the full campaign >>

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We hope you’re enjoying our new editor features and finding ways to incorporate email best practices along the way. We’d love to see some of your handiwork! Share your campaigns in the comments, and we may just feature you in a future post.

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