For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

Avoiding hidden time-wasters with smart integrations

12 Days of Email Tips: On the third day...

We’re already three days into our 12 Days of Email Tips, and as someone who hasn’t tackled any Christmas shopping yet, this tip hits home:

Beware of time-wasters (especially the sneaky ones)

Sixty percent or less of work time is actually spent productively.

The usual suspects are Facebook, Twitter, shopping, meandering water coolor chats with coworkers, and so on.

But we also contend with “silent procrastination” — non-essential tasks that are related to our job duties but still aren’t the best use of our time (or brains).

Okay, this isn’t exactly an *email-only* tip, but it certainly applies to your email marketing practice. 

What mind-numbing tasks you can cut from your email marketing workflow so you can spend time crafting that can’t-help-but-open subject line and planning how your images will guide the readers’ eye down the page?

Connect Emma to your CRM to end time-sucking exports and imports

If you use a CRM (like Salesforce.com) to keep up with your customers, connect your database to your Emma account.

Your contact details will sync automatically, so you won’t need to go through the steps of exporting your list from your CRM and importing it to Emma every time you want to send a mailing.

Setting up an integration is easy (you can even have an Emma Concierge do it for you), and the benefits go beyond simply saving time.

Our Emma for Salesforce integration tracks your email results in your Salesforce.com, so you can aggregate data in customized campaign reports, spot trends and create targeted follow-up strategies.


Get a 36-second introduction to Emma for Salesforce

Now, that’s a good use of your brain.

Check out our listing in the Salesforce AppExchange.