4 steps to nurturing leads with email

A peek at our advice in Batchbook’s new sales guide

We’re excited to be included in a new sales guide from our friends at Batchbook! Check out the guide for lots of great advice for small businesses, including our chapter on nurturing leads (and growing your list) with email marketing. Here’s a sneak peek at some of the tips you’ll find in the guide:

  1. Be timely (and warm & friendly) with that first email. Every email marketer should have an automated welcome email that introduces your brand and thanks them for subscribing. These welcome emails have a high open rate because you’re capitalizing on the moment they’re most interested in hearing from you.

    Learn how to set up an automatic welcome email >

     
  2. Marketing automation doesn’t have to feel robotic. Think about your buyer’s journey and use email to send relevant information that helps them better understand your business. And one of the best ways to stay human is to use automated emails (scheduled to hit at specific intervals after the point of signup) in conjunction with personal emails from a salesperson.

    Learn how to set up an automated series >

     
  3. Give an option to buy something. In fact, a welcome email is a perfect place to offer a discount or special offer — the number one reason why people sign up for emails in the first place is because they expect to get something valuable in return. Some subscribers will need more time to make a purchase, but hey, everyone loves a coupon.

    Read Luv Aj’s welcome email success story >

     
  4. Make your unsubscribe process as lovely as your signup process. When you’re nurturing leads with email, an opt out isn’t necessarily a bad thing – it lets you focus your efforts on more engaged shoppers. Make it easy to unsubscribe so they leave with good feelings about your brand, and include your social links in your emails so your audience knows other ways to keep up with you.

    Learn how to add social follow icons to your emails >


Head to the Batchbook sales guide for more small business marketing takeaways, and if you're an Emma customer, check out our integration with Batchbook CRM