Q&A with luxury brand expert Adam Deflorian

Sun. Sand. Sweeping, panoramic ocean views. World-class dining. Lavish accommodations.

You wouldn’t think that selling people on a luxury vacation would be a very difficult job – after all, who wouldn't want to spend a week getting pampered in Beverly Hills or lounging poolside in Hawaii? But when you’re one of several top-tier resorts competing for the attention of a very small, very selective portion of the population, you have to go all-out with your marketing efforts. And when it comes to marketing for luxury brands, you’d be hard-pressed to find someone with more firsthand expertise than Adam Deflorian.

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How does Exit Intent drive email list growth?

Simply put, Exit Intent is an easy way to detect when a website visitor shows signs of leaving your page. Our friends at Privy stop by the blog to share how Exit Intent can be used as a trigger to present special offers and customized content that grows your email list and improves site engagement without disturbing the site visitors who are separately and actively engaged with your content.

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Emma Social recap: The Dynamic Content edition

A roundup of links we loved this week

It's official: We're obsessed with Dynamic Content. In the past week alone, we've released multiple videos and blog posts about it, scheduled a Dynamic Content Livecast for this Monday, organized an "Ask an Expert: Dynamic Content" session in Emma Community for this Thursday, written about it in our diaries every night... 

(Just kidding about that last one...maybe.)

Think we're getting a little overzealous? Clearly you haven't experienced the magic of Dynamic Content for yourself! After all, it's no secret that targeted, relevant content drives better results – and this awesome feature makes tailoring your content for each subscriber easier than ever. Go check out this week's links – they'll help you figure out what all the fuss is about so you can join in on the obsession, too!



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How we used dynamic content to announce Dynamic Content

One of the best parts about releasing new features like Dynamic Content to our customers is that now WE get to use them ourselves! Selfish, I know, but we're marketers, too, so this stuff gets us excited. And what better way to try out Dynamic Content than to use it in the actual email announcing its release? Here's a behind-the-scenes look at how we created the email, including the full step-by-step creation process so you can see just how easy it is.

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Q&A: The Official Explorer’s Guide to Modern Marketing

I had a blast debuting The Official Explorer’s Guide to Modern Marketing! During the webinar, I discussed the best ways you can lead your audience from point A to point B during the customer journey as well as the tools you’ll need in your rucksack to make it the most amazing digital expedition ever. 

You all had so many great questions during the webinar that I just didn’t have time to get to them all. So, I pulled together a list of my favorites to answer here on the Emma blog. Enjoy!

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How universities can use automation to connect with potential students

What we learned from The University of Alabama in Huntsville

Meet Midori Maloney. 

You know that circus performer who somehow finds a way to keep a dozen precariously spinning plates balanced on tall, skinny poles? That’s Midori. As the graduate studies marketing coordinator (and recruiter… and event planner… and budget analyst…and assistant to the graduate dean) for The University of Alabama in Huntsville, Midori is a one-woman powerhouse when it comes to balancing a busy schedule and keeping all of her plates spinning.

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Emma Social recap: The We Love Our Dads edition

A roundup of links we loved this week

Father’s Day is almost upon us, so we’d like to take a moment to appreciate the important lessons we’ve learned from our dads throughout the years:

1. Always treat people with respect.
2. Pay attention to anyone who wears a tool belt or a uniform.
3. Don’t make excuses – there’s no such word as “can’t."

And, most importantly,

4. The Cowboys will always be America’s team.

Ok, so that last one might be debatable, but do you know what's a bona fide fact? How awesome this week’s links are. Go check them out, then make sure to tell your old man (or any other father figure in your life) that you love him!

Happy Father's Day!

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Announcing Dynamic Content, powered by Emma

Dynamic Content is a powerful new feature from Emma that allows you to send unique, personalized content to each one of your subscribers based on the data you store about them — all from a single email. Here's how it works.

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