Most email marketers fight a constant battle to attract and keep their audience’s attention. (Did you know that the average adult’s attention span is only 8 seconds? That’s less than that of a goldfish, friends.)
Not Garden & Gun. The Southern lifestyle brand, anchored by its award-winning magazine, boasts a national audience of more than one million passionate and engaged readers. The G&G brand also has a vibrant online offering, including a blog, online store and email newsletter, Talk of the South.
Kim Alexander, digital media editor for Garden & Gun, faces a different challenge: how to keep all those hungry goldfish, er, readers engaged with enough original content while also growing G&G’s audience. She turned to Emma.