Simply put, Exit Intent is an easy way to detect when a website visitor shows signs of leaving your page. Our friends at Privy stop by the blog to share how Exit Intent can be used as a trigger to present special offers and customized content that grows your email list and improves site engagement without disturbing the site visitors who are separately and actively engaged with your content.See full article
One of the best parts about releasing new features like Dynamic Content to our customers is that now WE get to use them ourselves! Selfish, I know, but we're marketers, too, so this stuff gets us excited. And what better way to try out Dynamic Content than to use it in the actual email announcing its release? Here's a behind-the-scenes look at how we created the email, including the full step-by-step creation process so you can see just how easy it is.See full article
I had a blast debuting The Official Explorer’s Guide to Modern Marketing! During the webinar, I discussed the best ways you can lead your audience from point A to point B during the customer journey as well as the tools you’ll need in your rucksack to make it the most amazing digital expedition ever.
You all had so many great questions during the webinar that I just didn’t have time to get to them all. So, I pulled together a list of my favorites to answer here on the Emma blog. Enjoy!See full article
Meet Midori Maloney.
You know that circus performer who somehow finds a way to keep a dozen precariously spinning plates balanced on tall, skinny poles? That’s Midori. As the graduate studies marketing coordinator (and recruiter… and event planner… and budget analyst…and assistant to the graduate dean) for The University of Alabama in Huntsville, Midori is a one-woman powerhouse when it comes to balancing a busy schedule and keeping all of her plates spinning.See full article
Dynamic Content is a powerful new feature from Emma that allows your accounts to send unique, personalized content to each one of their subscribers based on the data they store about them — all from a single email. Here's how it works.See full article