At Marketing United 2016, email extraordinaire Justine Jordan of Litmus dealt out dozens of tips and tricks you can use to improve your subscriber experience, open rates, clicks, and conversions. It was one of those talks where you couldn’t write fast enough to keep up with all the knowledge she was dropping. We encourage you to check out the full recording when you get a chance, but if you’re strapped for time, here are a few of our favorite tips.See full article
One of the highest-rated sessions at this year’s Marketing United 2016 conference was a panel discussion between marketers from some of the top universities across the country. And for good reason – their super smart tips are helpful for anyone (not just university marketers) looking to improve their strategy and find better ways to communicate with their audience.
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We can deal out all the advice in the world for achieving email marketing greatness, but none of it will do you much good if you don’t first have a quality email list. After all, having an engaged audience is pretty critical to the whole marketing process – and the larger and more qualified your list, the more effective your marketing will be.See full article
In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.See full article
UnMarketing's Scott Stratten was a fan favorite at our inaugural Marketing United conference in 2015, so we didn’t think twice about asking him back this year. And his fresh new keynote for 2016 – “Everything Has Changed and Nothing Is Different” – didn’t disappoint.
Here are some of the biggest takeaways from his talk. Or, if you’d prefer to hear from the man (… the myth… the Canadian) himself, scroll down to watch his full presentation!See full article
We hear it again and again: “The email examples you show on your blog are fantastic, but I’m a marketer for a B2B company. None of those design best practices from retail brands apply to me!”
It’s time for some tough love, guys. Marketing for a B2B company doesn’t give you a free pass to settle for so-so email design. We get it – B2B marketers can’t rely on cat GIFs or goofy promotions to sell their products or services. But a lot of the email design best practices retailers use to capture attention in the inbox still apply.
Here are 8 examples that prove B2B emails don’t have to be underwhelming, ugly, or forgettable. Use them as inspiration to up the ante in your next B2B send and instantly stand out from the competition. Your subscribers (and your boss) will thank you for it!See full article
Like beginning a new exercise routine or getting your Netflix binge-watching under control, maintaining a solid email strategy means developing a few healthy habits. And while those habits don’t necessarily revolve around squat thrusts or banning yourself from "House of Cards," they are absolutely critical to ensuring you don’t...
A. Fall into a performance plateau, or worse,
B. Fail to perform entirely.
So here are 7 habits of successful email marketers that keep their campaigns fresh, healthy, and thriving. Give ‘em a shot, stick with it, and watch the results roll in.See full article
Think about it: In recent emails you’ve gotten from your favorite brands, how many featured a GIF?
Chances are, quite a few. Marketers everywhere are embracing GIFs these days, and we’re all for it: If a picture is worth a thousand words, a GIF must be worth a million, right? (Well, depending on how many frames it has.)
But despite their overwhelming popularity, some people still get salty about the use of GIFs in email. So we’re here to tackle those objections once and for all. Here are some of the most common fears, complaints, and questions we hear about using animated GIFs in email, plus answers to why you should go ahead and hop on board the GIF train.See full article
Spring brings with it lots of great things in the marketing world – vibrant colors, fresh ideas, and a bevy of gorgeous emails from our favorite brands, to name a few.
So with summer just around the corner, we wanted to bid balmy spring days a fond farewell in the best way we know how: By celebrating 10 of the smartest, most beautiful emails we’ve received over the past few months. Check ‘em out and enjoy!See full article
Summer is (basically) here! It means we’re all happily soaking up some much-needed sun – and that people from coast to coast are flocking to summer music festivals.
With its unique blend of music, art, activism, and community, there's nothing quite like the summer music festival. And it presents an especially interesting challenge for marketers: How do you drum up excitement year-round for an event that only lasts a few days? In the weeks leading up to the festival, how do you tell your subscribers everything they need to know without completely bombarding them?
So for our latest email showdown, we decided to take a look at two of the biggest summer festivals out there: Bonnaroo and Lollapalooza. They’re both huge events with engaged fanbases and top-notch marketing, so this matchup was music to our ears (or, more appropriately, our email-lovin' hearts). Enjoy!See full article