For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

14 ridiculously good emails from Cyber Monday 2016

Cyber Monday tends to bring out the very best in email marketing. So last week, while the rest of my family fell into tryptophan-induced comas, I eagerly awaited the gems I knew would land in my inbox – and this year’s batch didn’t disappoint.

One note, though: “Cyber Monday” as an insular, one-day event doesn’t seem to be a thing anymore. In fact, I can’t think of a single brand that actually waited until Monday to start their big sales. Instead, many brands kicked things off last Monday with an entire “Cyber Week" or let Black Friday, the traditional doll of brick-and-mortar shopping, steal the show.

So with that in mind, here are the best emails I received from Thanksgiving to Cyber Monday. Kick back and feast your eyes (heaven knows your stomach has had enough) on these top-notch emails!

See full article
With Emma, you're in good company. Meet our Customers.

How to use your response data to send better email

We’ve already discussed how capturing your customers' behavior outside the inbox can help you send smarter, more effective email campaigns…  but what valuable insights can you gain from their activity inside the inbox?

Every email is an opportunity to learn more about your audience, so here are three easy ways you can use that response data to inform your follow-up strategy and send your most targeted, relevant messages yet.

See full article

9 re-engagement emails that won us over for good

Turning “We Are Never, Ever Getting Back Together” into “You Belong With Me"

By sending your inactive subscribers a re-engagement email, you’ll not only see who’s still interested in your brand – you may even generate some immediate sales! So for inspiration, here are a few awesome ways different brands have approached the re-engagement email.

See full article

How Emma helps marketers connect what matters

As you may already know, we’re pretty big fans of email around these parts. After all, it's kind of our thing.

But we also understand that for many marketers, email is just part of the picture. That’s why our team works hard to build seamless integrations with the right partners, so email can work alongside your other channels to power the best customer journey – and get the biggest results – possible.

Here are a few ways you can integrate Emma with other platforms and use the data you collect to connect what matters.

See full article

Why sending replenishment emails is an absolute must for retailers

Most people can remember a time they’ve run out of toilet paper, or baby formula, or gotten down to the last pill in their monthly prescription and thought, “Golly, gee… I really wish I had remembered to stock up on that BEFORE I needed more of it."

Enter the replenishment email.

See full article

Why email marketers should start thinking beyond the inbox

As an email marketer, it’s easy to get caught up in everything you see happening inside the inbox: opens, clicks, opt-outs, etc.

But even though your subscribers spend a ton of time there (a whopping 6.3 hours a day, according to one study), they also spend a pretty significant part of their lives outside the inbox. That’s why collecting data about their behavior in other places – your website or brick-and-mortar store, for instance – should be a central part of your email strategy.

Your subscribers expect you to send timely, relevant email that’s aligned with their interests and preferences. Using that outside-the-inbox data is how you can deliver it, so here are a few ideas to get you started.

 

See full article

3 Black Friday tips to improve your #GivingTuesday

It’s that time of year again! According to World Atlas, the average American spent $830 on holiday gifts in 2015 – with a large portion of that being spent on #BlackFriday and #CyberMonday.

#GivingTuesday is a way for people to create some balance with their consumer spending by giving to charities. It’s a movement that inspires people to give to the causes they love. And it’s an opportunity for people to remember your mission in the midst of their holiday shopping.

So how can you leverage some of the successful tactics used on Black Friday and Cyber Monday to improve your #GivingTuesday? Let’s take a look at some common marketing practices that make those two of the biggest revenue generating days of the year. 

 

See full article

Why email unsubscribes can actually be a good thing

It’s an email marketer’s worst fear.

You work hard – I mean hard – to get someone on your list. You draw them to your website, optimize your signup form, and create a compelling lead magnet to win them over. Then, after all the effort you put into welcoming and nurturing said prospect, they do the unthinkable… they unsubscribe.

Despite your completely valid reaction to this heinous act of betrayal, there’s a glimmer of hope for you yet: Unsubscribes can actually be a good thing.

 

See full article