If you’ve ever sifted through our content, you already know that we’re mild-to-moderately (ok, very) obsessed with brain science and all the ways it can be applied to email marketing.
It’s fascinating stuff, so we’re constantly reading new studies and collecting fresh stats to add to our arsenal. But the thing that truly gets our hearts racing? When we see real-life marketers using those cognitive biases in the wild to get better results. So we thought we’d share these five email examples that utilize different brain science principles – geek out with us, won’t you?See full article