A successful franchise’s secret to staggering email results

What we learned from Firehouse Subs

As senior manager of digital marketing at Firehouse Subs, Emma customer Matt Olsen is a one-man team responsible for the email marketing of nearly 800 restaurants in 41 states and Puerto Rico. Sounds impossible without an email army, right? But as a savvy digital marketer, Matt smartly uses automation, audience segmentation and strategically timed cups of coffee to keep Firehouse’s email marketing humming for the home office and all of its franchisees. No reinforcements needed.

See full article

How to turn your audience into brand advocates

5 questions and answers from our Fifth P of Marketing webinar

During our recent webinar, The Fifth P of Marketing, our VP of Sales Christopher Lester presented a whole bunch of ideas and examples for using your marketing channels to have meaningful interactions with your audience, turning them into powerful advocates for your brand. We got a lot of great questions from attendees in the Q&A that followed, so we thought we’d round up some of our favorites to continue the discussion.

See full article

Emma Social recap: The 20% off design edition

A roundup of links we loved this week

Two things we can't get enough of: helping our customers create beautiful emails, and getting a great deal. That's why through the end of July, we're taking 20% off all of our design services. We'll also throw in our favorite articles and social posts from this week – free of charge!

See full article

How to create an effective welcome series

Our five-step guide to crafting the best experience for new email subscribers

First impressions are crucial, and sometimes, a single welcome email isn't enough to set the stage. (Although, as our Brainiac guide tells you, it's a really good idea.) You need a welcome series. Here's your step-by-step guide to creating it.

See full article

Connect your email campaigns with all of your key business data

Announcing SumAll's integration with Emma!

Emma's SumAll integration enables you to track your opens, clicks, signups and more alongside all of your key business data – all in one place.

See full article

Emma Social recap: The BBQ edition

A roundup of links we loved this week

Tomorrow is officially the first day of summer, which means it's prime BBQ and cookout season. I highly encourage both activities this summer. I also encourage you to check out our favorite links from this week. They're delicious.

See full article

5 reasons you’ll love our new template wrapper

Good news, folks! We've given our template wrapper a brand new, stylish makeover. So what exactly is a template wrapper? It's basically the header and footer of an email template that houses all of your email necessities, like the view online link, social sharing buttons, physical address, etc. Here are 5 reasons why you and your audience will love it.

See full article

How a marketing expert doubled email open rates by creating the “un-newsletter”

What we learned from Hammock

As marketers, we sometimes need to remind ourselves that less is more when it comes to email content (unlike, say, salted caramel brownies). We have so many ideas that we’d like to share with our subscribers that it’s tempting to cram as much into an email as we can. But how can we share content in a way that’s useful and won’t cause email fatigue?

See full article
80