Segment by behavior to crush your email marketing goals

At this point, segmenting your email list is Marketing 101 – every successful marketer does it. But smart audience segmentation goes beyond simple demographics like age, gender, or location. Segmenting by behavior is the key to getting the email marketing results you’re looking for.

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The Brainiac Guide to Welcome Email Automation

Stitching together a seamless email marketing strategy

What we learned from Children's Corner Store

Ruffles, buttons, and lace – oh my! Whether you’re a master seamstress or just have a passion for fabulous frocks, Children’s Corner Store has everything you need to create shining ensembles. The brand is best known for their extensive offering of supplies and patterns, but for those looking to learn new techniques, they also offer a full schedule of in-depth sewing classes.

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Recap: A chat with Mario Batali’s Pam Lewy

Since she covered so much during the Q&A, we thought it’d be a good idea to summarize some of the key takeaways from our chat (mostly related to email, since that’s kind of our thing) – read on and enjoy!

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How email marketers can be more like Santa Claus

Fall is here, which means it's officially time for marketers to start gearing up for the holiday season. It's a reminder that, in a way, every marketer – heck, every business – is a little like Santa Claus. Sure, we may not all have his altruistic spirit or a fondness for cookies, milk and reindeer, but we do share one essential trait: We’re all making lists and checking them twice to deliver the best possible content.

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The 4 automated emails you should be sending

If you’re not already sending automated emails, it’s about time you fully embraced it (or at least brought it in for a work-appropriate side hug). Automation is the most effective way to send more timely, relevant messages to your audience at scale, and it helps you save precious time. Plus, automated email messages average 70.5% higher open rates and 152% higher click rates (Epsilon Email Institute)! Better results in less time – what’s not to love?


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B2B Guide to Beating the Holiday Inbox Rush Q&A

It's always fun to share ideas with such a savvy, engaged audience, and you all had so many great questions that I just couldn't get to them all during the webinar. Thankfully, MarketingProfs was kind enough to compile the rest for us so we could answer them here on the blog. Enjoy!

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How an email campaign inspired travelers to explore Oregon

What we learned from Travel Oregon

Travel Oregon is your go-to guide for all the best, most awe-inspiring wonders the state has to offer. “Our goal is to bring tourism to Oregon,” said Emily Forsha, Travel Oregon's Content & Digital Community Manager. “With our email newsletters, we hope to inspire as many people as possible to keep Oregon top-of-mind when they’re thinking about potential vacation destinations.”

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Brilliant examples of brands killing it with email marketing

It’s no secret that we’re huge fans of quality emails around these parts. So it only made sense for us to launch a series on the Emma blog specifically devoted to geeking out about the crème de la crème – aka, the very best emails that hit our inboxes each month. In the first installment, we focused on beautiful design, so this month, we thought we’d switch things up and talk strategy.


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5 simple ways to generate more leads with your website

In this day and age, everyone knows that a good website is an absolute necessity for growing your business. But it isn’t enough to simply build a website and wait for it to attract new customers. With that in mind, here are five simple changes you can make to turn your website into a lead generating machine.

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