How to make your emails stand out in a crowded inbox

A Q&A from our 8 Second Challenge webinar

During our most recent edition of the 8 Second Challenge webinar, we had a chat about how to make emails stand out in crowded inboxes despite people’s shrinking attention spans. There were so many great questions during the Q&A that we just couldn’t get to them all. So, we’ve compiled a few of our favorites and even provided some answers (we’re generous like that) here on the blog.

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5 “Eureka!” moments in our email marketing results

Lessons learned using Emma's new Response overview

When we released Emma's new Response overview last month, I knew it would help marketers everywhere change the way they use their email results to inform their next step. I also knew that as Emma's own curator of newsletter content, I'd be able to use the visualized data and new audience insights to figure out what's working (or, you know, not working) in our own email marketing. Here are the 5 big learnings I gleaned from reviewing the last five editions of our own monthly-ish newsletter.

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Emma Social recap: The One Idea edition

A roundup of links we loved this week

The big news around the Emma house this week is that we're all super excited about the launch of One Idea. The reason we love it is that it's a brand new way that we can all work together to do great email marketing, which really, is the reason we do what we do. It's free for everyone (not just customers), and it's awesome – just like this week's links!

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The One Idea to get better results with your email marketing

Send us a link to any email campaign and get one tip to make it better

We're super excited to announce a whole new way that we can all do better email marketing together. We call it One Idea – because many times we're just one simple idea away from getting the marketing results we've always wanted. All you have to do is share an example of one of your email marketing campaigns. We'll review it, and send one tip to help your next email get better results. That's it! Here's a quick breakdown of how it all works.

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How we just made Metric for iPhone even better

See what's new in the latest version of our email results app

We’re excited to announce the release of Metric 1.1! It’s an update that makes our free iPhone app even better. Let’s pretend that you just asked us what’s better about it. So glad you asked! How about we take a quick tour of what’s new (keep your hands and feet inside the vehicle at all times).

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Emma Social recap: The Labor Day edition

A roundup of links we loved this week

Monday is Labor Day, so you know what that means: three-day weekend. It’s a weekend for vacations, grilled meats and toasting the unofficial end of summer. And if you have some time during all that relaxing, check out this week's links.

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Identify these 4 red flags for better agency-client relations

A guest post from business coach and consultant Ilise Benun

There was a lot of talk about “problem clients” at Ad Age’s Small Agency Conference last month in Austin. In my presentation, I identified 4 red flags to watch out for -- chaos, no budget, cluelessness and disrespect – and some possibilities of what’s going on for them in each of those situations.

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