How an agency scored a 53% click rate for their client

Element74 is a marketing agency out of Cape Girardeau, MO. Though the team focuses primarily on website and software development, they’ve also started dipping their toes into the world of email marketing (welcome, water feels great).

Currently, the bulk of their email efforts have been focused on one client in particular: Christopher Columbus Condos, a gorgeous beachfront property in the Cayman Islands. “With Christopher Columbus, we're the ones handling every aspect of their email marketing,” explained Toni Eftink, an Element74 project manager. "So we’re really focused on doing it right.”

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The Brainiac Guide to Welcome Email Automation

8 subject lines we fell in love with 

Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.

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How a template redesign boosted click rates 750%

Thistle Farms recently ramped up their email marketing program with the goal of reaching more people with their message of hope and healing. Here’s a look at how a new custom-designed template from the Emma Services Team boosted their click rates 750%, promoting greater engagement with their incredibly deserving cause.

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What Bill Murray taught us about email marketing

As email marketers, we understand that feeling all too well – it’s incredibly easy to fall into a rut when it comes to your design, content, and sending habits. Here are three ways email marketers can find themselves in their own version of Groundhog Day, and what they can do to break out of it once and for all!

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10 marketing stats to keep you warm this winter

Ah, January. It’s miserably cold, the fun of the holidays is long over, and Valentine’s Day chocolates are still weeks away – it’s about time we brought some cheer to this blah time of year! So we’re warming your winter blues with something we know you love: fresh, hot marketing stats.

Grab some cocoa, snuggle up, and enjoy!

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3 ways to drive more leads using social media

Although email is one of the oldest online marketing channels, it's also one of the fastest growing. Now more than ever, marketers are turning to email to drive new business, nurture their leads, and reduce customer churn. And if you’re not keeping up with the industry you could risk falling behind your competition. One of the best way to grow your email presence is to scale your lead generation efforts, and this article discusses three ways to leverage your brand’s social media pages and profiles to source new, qualified leads to add to your email campaigns.

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7 irresistibly clickable email subject lines

These brands are all experts when it comes to drafting up eye-catching, click-worthy subject lines. Use their examples for inspiration, and you’ll get your own PhD in Subject Lineology in no time!

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3 must-know email tips for retailers in 2016

Retailers are often on the cutting-edge of email marketing, sending some of the best, most creative campaigns out there. And they have to be – the battle for our attention in the inbox has never been more competitive. So we caught up with our own retail expert, Retail Account Manager Blake Area, to see what retailers can do to gain an edge in 2016.

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Video + email: These 5 brands nailed it

Like Jim and Pam, a fresh lime dropped in an ice-cold Corona, or Jaden Smith and Twitter, video + email is a match made in (marketing) heaven.

According to LiveClicker, marketers that include video in their emails see a 55% increase in clickthrough rates. And using the word “video” in a subject line lifts open rates by 10%, click rates by 65%, and reduces unsubscribes by 26% (Syndacast). 

But here’s the problem: Just because you know that video works doesn’t mean you know how to make it work for you. So for those in need of inspiration, here are 5 stellar examples of different ways brands have used video in their email marketing. If you think one of these ideas might work, give it a shot! It could end up being exactly what you need to get your click rates soaring.

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