Sun. Sand. Sweeping, panoramic ocean views. World-class dining. Lavish accommodations.
You wouldn’t think that selling people on a luxury vacation would be a very difficult job – after all, who wouldn't want to spend a week getting pampered in Beverly Hills or lounging poolside in Hawaii? But when you’re one of several top-tier resorts competing for the attention of a very small, very selective portion of the population, you have to go all-out with your marketing efforts. And when it comes to marketing for luxury brands, you’d be hard-pressed to find someone with more firsthand expertise than Adam Deflorian.See full article