4 surprising email lessons learned from trick-or-treaters

When you’re a kid and you’re granted that one night to roam around the neighborhood collecting candy from adults, you have to make the most of it. The door-to-door adventure usually lasts just a few short hours, so it’s important to make smart choices about what houses to visit and which ones to skip. It’s a lot like crowded inboxes. Your subscribers are short on time, their attention spans are dwindling and there are A LOT of emails to choose from. But smart email marketers can get inside their subscribers’ heads to navigate the tricky landscape and get the best treats, usually in the form of opens, clicks and conversions.

See full article
The Brainiac Guide to Welcome Email Automation

Emma Social recap: The Automation edition

A roundup of links we loved this week

Automation saves time, and it’s proven to get major results. That’s why we’re rolling out an expanded set of automation features (here's a sneak peek), and we’ve created a handy step-by-step guide to help marketers get started with automation. And when you’re done getting all automate-y, here are a few more of our favorite links from the week to check out. All were written by actual human beings...or were they?

See full article

We were named one of Outside Magazine’s Best Places to Work!

An inside look at the company culture at Emma

We’re thrilled to be named one of Outside Magazine’s 100 Best Places to Work for 2014 (we came in at #28!). So we thought we’d pull back the curtain a bit to talk about our company culture and why we think this is a pretty awesome place to work. We get that no one likes a heaping helping of humblebrag, so we'll try to keep the self-congratulatory back-patting to a minimum (no promises on high fives though). And oh yeah, we happen to be hiring for a whole bunch of positions, so come join us! We think you’ll love it as much as we do.

See full article

New email marketing insights just for agencies

A tour of Emma's new agency dashboard

Today, we're excited to announce a new homepage dashboard, just for our agency partners. It's designed to keep you up to date on everything you need to know so you can stay organized and get your clients great results. Learn where the idea came from, and get a video tour of all the cool stuff you'll see in your Emma Agency account. 

See full article

Emma Social recap: The Sweetest Day edition

A roundup of links we loved this week

Saturday is Sweetest Day. For the uninitiated, it’s basically Valentine’s Day II, so it’s another opportunity to show those you care about a little love. And since we care about all of you fine folks, consider this week’s links and social posts your virtual box of chocolates: some standard faves, some surprising ones and others that are a little nutty. Enjoy!

See full article

How to get a 50% email open rate from new subscribers

What we learned from YMCA of the Triangle

YMCA of the Triangle is made up of 13 branch locations and three overnight camps. With new members joining daily at each location, they needed an email solution to welcome each one to the Y with a consistent, branded experience that keeps them informed about all the great benefits of membership. Happily for us, they chose Emma.

See full article

Q&A from our 8 Second Challenge webinar with CMI

We had a blast joining our friends at Content Marketing Institute for the 8 Second Challenge webinar. We loved sharing tips on how you can connect email design to brain science to not only stand out in the inbox, but also get the marketing results you’re looking for. It was such a smart crowd who attended, so it was no surprise that we got a whole slew of great questions – so many in fact that we just couldn’t get to them all during the webinar. CMI was nice enough to compile the ones we missed so we could answer them here on the blog. 

See full article

Emma Social recap: The Customer Service edition

A roundup of links we loved this week

Today is the last day of National Customer Service Week, but here at Emma, we like to think of every week as National Customer Service Week. That's because we believe we have some of the best customers and one of the best customer support teams on the planet. But don't just take our own self-back-patting word for it. Here's what a few of you nice folks had to say.

See full article

Coming soon: Expanded email automation, powered by Emma

To help more of our marketers get in the automation game, we want to make setting up automatic emails even easier. We know automation can complement your existing sending strategy with smart, targeted messages that feel personal and scale your marketing efforts.

That's why we're so excited to share an early look at Emma's expanded email automation features. Read on to learn exactly what we're building and how you can get early access in your own Emma account.

See full article