Want better email click rates? Try these 3 design tips.

Marketers are always looking for ways to get more subscribers to engage with their emails. Thankfully, there are three essential tools in the email content Swiss Army Knife (what, you don’t have one?) that help you do just that — call-to-action (CTA) buttons, social follow buttons and video blocks. Here’s how to make the most of each one.

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The Brainiac Guide to Welcome Email Automation

5 questions with Litmus’s Justine Jordan

Next up in our "5 questions" series is Justine Jordan, marketing director and email design expert at Litmus. As fellow email junkies, we can't wait to hear Justine's insights into what's next for great-looking mobile email design at Marketing United. In this short video, she shares why she's pumped for Marketing United, talks about pushing the envelope in email design and reveals that this isn't her first Nashville rodeo with Emma. You'll see why we're so excited to have her in the speaker lineup.



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Metric for Android is here!

Our email results app is now available in the Google Play store

When many of you asked for an Android version of Metric, our email results app, we knew we had to make it happen. So, we’re most excited to say: Android users, the wait is over! Emma's Metric app is now available in the Google Play store!

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5 questions with Warby Parker’s Brian Magida

As director of digital marketing at Warby Parker, Brian Magida oversees all performance-based marketing initiatives, from paid search to television (and everything in between) for the groundbreaking glasses designer and retailer. As lovers of amazing brand stories and stylish glasses (duh), we can’t wait to hear Brian tell the Warby Parker story at Marketing United. We recently caught up with Brian to get a taste of what he'll be talking about and not-so-subtly hit him up for some new frames for Emma. 

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Grow your list from anywhere with Guestbook 1.1

How our customers helped us make our email signup app even better

We created Guestbook, our signup form iPad app, to make it easier for customers to grow their lists from brick & mortar locations or at events, conferences and trade shows. We’re happy to report that many of our customers love using Guestbook, and they also love giving us feedback, ideas and new ways we can make it better. We took that feedback to heart, and we're excited to release Guestbook 1.1!

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Why we’re hosting Marketing United

Go behind the scenes of our first-ever marketing conference

It’s a huge leap to go from the idea of “Wouldn’t it be cool if we hosted our own conference?” to the reality of  “We’re hosting our own conference this April, and you all should totally come.”

So I caught up with our VP of Marketing Grey Garner to talk about how we got here, why we decided to host Marketing United and what sets it apart from all the other marketing conferences out there.

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5 questions with Ann Handley

As the Chief Content Officer at MarketingProfs and best-selling author of Everybody Writes: Your Go-To Guide to Creating Ridiculously Good Content, Ann has inspired and helped countless marketing pros get better at what they do. That's why she was one of our first calls when it came to finding experts to speak at Marketing United. And after reading this quick interview, you'll see why we're so excited to have her.

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Q&A from our Ultimate Guide to Growing Your Email List webinar

Christopher and I had a blast sharing email list growth tips during the Ultimate Guide to Growing Your Email List webinar. Here’s a link to the recording (login required) in case you missed it. Big thanks to MarketingProfs for not only hosting us, but also for sending us all the questions we couldn’t get to during the Q&A. So, we thought we’d grab a handful of the best ones and answer them here on the blog.

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Q&A with Jay Baer, best-selling author of Youtility

We’re super excited to have Jay Baer, best-selling author of Youtility and founder of Convince & Convert, as one of the keynote speakers for Marketing United. So excited in fact that we couldn’t wait until April to start firing marketing questions at him.

And Jay was good enough to fire back with this video. He gives a sneak peek of his keynote at Marketing United, shares his thoughts on the big digital marketing conversations happening in 2015 and reveals the one thing you need to try when visiting Nashville.

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