The Goldilocks Principle and email frequency: Finding just right

The Goldilocks Principle states that something must first have its extremes tested in order to determine the best possible middle ground – aka, just right. So how do you find just right for your email frequency?

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The Brainiac Guide to Welcome Email Automation

3 sales-boosting holiday email tips for retailers

If you’re in the retail game, you know that holiday sales can either make or break your year. So since this critical time is quickly approaching, we’ve outlined three simple tips (+ examples for each) that will help you craft emails that sell more stuff as the weather turns colder and that warm-and-fuzzy holiday spirit begins to fill the air.

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New feature! Easier importing with Audience Connect

Sync contacts between services in just a few clicks

It’s a new release day! The best part of a new release day (other than the full parade down Broadway, fireworks displays and tailor-made Springsteen anthem to commemorate the occasion) is that we get to share something we’ve been working on behind the scenes that will make your marketing life better. And today, that means Audience Connect.

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How a literary journal boosts readership with savvy email marketing

What we learned from The Oxford American

The Oxford American is a non-profit, quarterly literary magazine dedicated to featuring the best in Southern writing. The award-winning magazine – founded in Oxford, Mississippi but now affiliated with the University of Central Arkansas and based in Little Rock – aims to document the complexity and vitality of the Southern region by collecting and distributing the original work of acclaimed writers, fine artists, photographers and musicians.

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11 fabulous new email template designs for retailers

We've designed our latest batch of email templates with savvy retail marketers in mind. The designs are all fully responsive and super easy to brand. Plus, they pair beautifully with our automation feature to help you reach new and recurring customers at various steps of the purchase cycle. Here, have a look.

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Litmus TEDC ticket giveaway: The honorable mentions

These guys may not have won a ticket to the Litmus Email Design Conference in Boston, but their entries were still pretty top-notch. So to recognize their efforts and quality email design skills, here are the honorable mentions (in no particular order) for our TEDC ticket giveaway contest:


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Emma Email Marketing Syllabus: A guide to your best school year ever

Course Objective: To craft emails that other schools (especially your rivals!) will envy.

There are plenty of complications involved in the university marketing game, but with a little knowledge of current best practices, you can craft consistent, organized emails that will help recruit prospective students, rally fans and inspire donors. So to celebrate the beginning of another school year, here are some of our best tips for university marketers. And rest easy – we won’t take attendance, but participation will be a significant part of your final grade!

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To Lightbox or not to Lightbox? One brand’s resounding answer

What we learned from Restaurant Equippers

Enticing website visitors to join your email list can be an incredibly difficult task. Sure – given a long enough timeline, you might get the numbers you’re hoping for… eventually. But when the average email list churns by about 30% every year, it’s incredibly important for email marketers to consistently gather fresh leads if they want to keep their list strong.

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Announcing the winners of our TEDC ticket giveaway!

After much heated debate, we've chosen the winners for our Litmus Email Design Conference ticket giveaway! Check out the winning entries here. 

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