5 marketing lessons we learned from The Bachelor

We just can’t help but be interested in what it tells us about human psychology and, yes, marketing. It may be reality TV (and therefore a less-than-accurate depiction of reality), but that doesn’t mean it doesn’t still shed some light into what makes people tick. So without further ado, here are five marketing lessons we’ve learned from watching "The Bachelor." Use them in your email program, and you just might earn a rose of your own!

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The Brainiac Guide to Welcome Email Automation

Emails we love: The brain science edition

If you’ve ever sifted through our content, you already know that we’re mild-to-moderately (ok, very) obsessed with brain science and all the ways it can be applied to email marketing.

It’s fascinating stuff, so we’re constantly reading new studies and collecting fresh stats to add to our arsenal. But the thing that truly gets our hearts racing? When we see real-life marketers using those cognitive biases in the wild to get better results. So we thought we’d share these five email examples that utilize different brain science principles – geek out with us, won’t you?

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How an agency scored a 53% click rate for their client

Element74 is a marketing agency out of Cape Girardeau, MO. Though the team focuses primarily on website and software development, they’ve also started dipping their toes into the world of email marketing (welcome, water feels great).

Currently, the bulk of their email efforts have been focused on one client in particular: Christopher Columbus Condos, a gorgeous beachfront property in the Cayman Islands. “With Christopher Columbus, we're the ones handling every aspect of their email marketing,” explained Toni Eftink, an Element74 project manager. "So we’re really focused on doing it right.”

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8 subject lines we fell in love with 

Valentine’s Day is all about putting in a little extra effort for the ones we love. For some people, that means picking up flowers and chocolate (or, if we’re being honest here, a six pack and pizza) for that special someone – but for email marketers, it means showing your subscribers a little appreciation.

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How a template redesign boosted click rates 750%

Thistle Farms recently ramped up their email marketing program with the goal of reaching more people with their message of hope and healing. Here’s a look at how a new custom-designed template from the Emma Services Team boosted their click rates 750%, promoting greater engagement with their incredibly deserving cause.

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What Bill Murray taught us about email marketing

As email marketers, we understand that feeling all too well – it’s incredibly easy to fall into a rut when it comes to your design, content, and sending habits. Here are three ways email marketers can find themselves in their own version of Groundhog Day, and what they can do to break out of it once and for all!

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10 marketing stats to keep you warm this winter

Ah, January. It’s miserably cold, the fun of the holidays is long over, and Valentine’s Day chocolates are still weeks away – it’s about time we brought some cheer to this blah time of year! So we’re warming your winter blues with something we know you love: fresh, hot marketing stats.

Grab some cocoa, snuggle up, and enjoy!

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3 ways to drive more leads using social media

Although email is one of the oldest online marketing channels, it's also one of the fastest growing. Now more than ever, marketers are turning to email to drive new business, nurture their leads, and reduce customer churn. And if you’re not keeping up with the industry you could risk falling behind your competition. One of the best way to grow your email presence is to scale your lead generation efforts, and this article discusses three ways to leverage your brand’s social media pages and profiles to source new, qualified leads to add to your email campaigns.

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7 irresistibly clickable email subject lines

These brands are all experts when it comes to drafting up eye-catching, click-worthy subject lines. Use their examples for inspiration, and you’ll get your own PhD in Subject Lineology in no time!

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