We’re all for watching hours of football and gorging ourselves on pumpkin pie, but at the end of the day, this season is really all about finding ways to say thanks to the people you love. For marketers, it's also the perfect opportunity to thank the individuals who give you business, advocate for your brand, and attend the events you work so hard to put on.
That’s where the thank you email comes in. It’s a simple concept, but you’d be surprised how few solid thank you messages we see out in the wild. And since they’re not super common, the companies who do send them tend to see really awesome results – in fact, thank you emails generate a 42% open rate on average (Remarkety).
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