4 ways to thank your most devoted email subscribers

We’re all for watching hours of football and gorging ourselves on pumpkin pie, but at the end of the day, this season is really all about finding ways to say thanks to the people you love. For marketers, it's also the perfect opportunity to thank the individuals who give you business, advocate for your brand, and attend the events you work so hard to put on.

That’s where the thank you email comes in. It’s a simple concept, but you’d be surprised how few solid thank you messages we see out in the wild. And since they’re not super common, the companies who do send them tend to see really awesome results – in fact, thank you emails generate a 42% open rate on average (Remarkety).


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The Brainiac Guide to Welcome Email Automation

New! The Modern Marketer’s Field Guide for Universities

It’s packed with expert tips and best practices to help universities create emails that are impossible to ignore even in the most crowded inbox. Check it out!

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How gorgeous email design leads to astounding open rates

When your products are as beautiful as Yumi Kim’s – crafted from sumptuous silk and bold, colorful graphic prints – it’s essential that your emails follow suit.

"The Yumi Kim brand is influenced by our designer Kim Phan’s own aesthetic with an emphasis on vintage silhouettes spun with a contemporary urban feminine mystique,” said Marketing Coordinator Alivia Massimillo. “The heart of Kim's line has always been playful, floral designs. She loves travel, as well, so she also brings that sense of freedom and wanderlust into her work."

The brand’s marketing team maintains the same gorgeous aesthetic in their emails; in fact, they’re easily some of the most beautiful we’ve seen hit our inboxes! So for marketers looking for inspiration, we're spotlighting three of Yumi Kim's best emails and breaking down the marketing smarts baked into each design.

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Quick tips for driving engagement and revenue this holiday season

With 92% of holiday shoppers either researching or purchasing products online, it’s imperative that you have a clear strategy for driving traffic to your site and converting those visitors into new email leads and sales. Here are some quick tips for maximizing your sales this holiday season.

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Key takeaways from our live Q&A with Sam Dresser

We had a blast talking email marketing for franchises during our live Q&A with Sam Dresser. Sam tackled subjects ranging from the challenges of marketing with a limited budget to the importance of maintaining brand consistency. Most importantly, he left us all with interesting, easily-applicable tips and helpful, real-life examples from School of Rock. We can definitely get behind all the amazing marketing advice and expertise he shared!

Since he covered so much, we thought it’d be a good idea to summarize some of the key takeaways from our chat – read on and enjoy!

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The recipe for Mario Batali’s amazing email click rate

You know what they say: Behind every celebrity chef is a master email marketer. (Do they not say that? We could have sworn…)

For celebrity chef and media personality Mario Batali, that marketer is his Communications Director, Pam Lewy. Pam has over a decade of experience in PR, food media, and communications – and as far as we’re concerned, she officially gets three Michelin stars for email expertise. 

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How to master email marketing to sell out your event

Did you know that events typically sell more than half of their tickets the week right before the event?

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Emma staffers fright and delight at St. Luke’s Haunted House

Halloween is always a festive time of year, but at Emma, it's also a time to give back. For the past seven years, a group of volunteer Emma staffers have staged the scariest (and most fun) haunted house in Nashville. The effort is called Code Boo, and it takes place at St. Luke's Community House, a local nonprofit.

We asked Priya, a Code Boo Co-Captain this year, for the inside scoop on this honorable (and terrifying) Emma tradition.


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