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The subscriber secrets hiding in your email data

Your success as a marketer heavily relies on your understanding of your audience’s wants, needs, and interests. So if you could gain deep insights into their preferences with minimal effort, you would take that extra step in a heartbeat, right?

It may seem like a pipe dream, but here’s the good news: You already have those insights right at your fingertips. All you have to do is pay close attention to the response data from your email campaigns. Did a subscriber open one campaign but not another? Do they engage with one type of content more frequently than another? Data like this can do wonders when it comes to helping you understand your audience, improving your response rates, and amping up conversions.

Here are a few key things you can learn by simply paying attention to your subscribers’ actions in the inbox.

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With Emma, you're in good company. Meet our Customers.

How Aaron Draplin gave us a serious wake-up call

Aaron has spent the past 16 years trudging through the ferociously cutthroat industry, rolling up his sleeves with any project large or small and defying the odds to become one of the most successful and sought-after designers. 

Here are a few takeaways from his talk, “Tall Tales From A Large Man” at Marketing United 2016.

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9 scorching summer email examples

We’re deep in the midst of the dog days of summer, and things are getting HOT around here.

No, I’m not just referring to the weather… and get your mind out of the gutter. What I’m talking about are the scorching email designs that have hit our inboxes these past few weeks. I’ve been so impressed, in fact, that I compiled a few of my favorites to show off here on the blog. Grab a cold drink, stand close to an air vent, and soak them in.

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How automation can take your email to the next level

Automating a welcome series, thank you messages, a birthday greeting – these things are all table stakes in the email marketing game today. If you’re not sending them, you need to start. Like, right now.

To really stand out from the competition, start automating campaigns based on the activities your subscribers are doing every day, like browsing an online store, making a purchase, or signing up for an event. With the right tools, you can send relevant, timely emails based on pretty much any customer data you can gather.

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7 stats that reveal the future of email marketing

Here are some pieces of data we’ve collected that shed a little light into the future of email marketing. Take a peek into the crystal ball with us, won’t you? It just might help inform your strategy moving forward – and help you stay ahead of the competition for years to come.

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Congrats to our Litmus TEDC ticket giveaway winners!

One of our biggest marketing crushes out there? Litmus. Not only does their product make our lives easier and help us send our best email possible, they’re also just generally awesome folks. And they know how to put on a killer conference.

We’re fans of anything that helps people do their best marketing, so we love sending fellow email geeks to the Litmus Email Design Conference in Boston each year. This time around, we gave away three tickets, but to ensure we chose the worthiest recipients, we had them enter a contest.

The rules? Entrants had to send us their best email explaining why they wanted to go and find a way to include these three things: Emma, Boston, and Litmus email extraordinaire Justine Jordan. We couldn’t have been more impressed with all the creative emails we received, but in the end, these guys took the top spots. Check out their winning entries!

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How NourishWise built a healthy email strategy from the ground up

Ever ordered a salad in the hope of trimming your waistline, only to find out later that it had the same amount of calories as a bacon cheeseburger?

It’s difficult to know what’s actually healthy in restaurants these days, with seemingly “whole” foods secretly slathered in butter or chock-full of added sugars (that’s why I always go with the cheeseburger). Enter NourishWise. It’s a startup based in Nashville that helps people make smarter, more informed choices while dining out at local restaurants.

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5 steps to emails that reach the inbox

It’s an email marketer’s deepest, darkest fear.

You work hard to design something beautiful, get your copy just right, nail your CTAs...  and then all your hard work gets trapped in the godforsaken twilight zone best known as a spam filter.

If your emails don’t even make it to the inbox, how can you expect them to perform? It’s a serious issue, and as such, it deserves attention. But with the many spam-filtering algorithms out there constantly (and we mean constantly) changing, it can be tricky to determine how to best avoid capture and emerge triumphant in the inbox.

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How a click map helps you send better email

Ever use a click map? Simply put, it shows you at a glance which links in your email are getting the most clicks.

In Emma’s click map, for instance, the larger the circle, the more clicks there were on that link. And if you hover over a circle, you can see the exact number of unique clicks on that link.

The coolest part? You can toggle between desktop and mobile views to see how your subscribers engage with your email on different devices. Are most people clicking on images or text links? Video or the CTA button? The click map quickly surfaces that information

Here some important things you can learn from a click map, along with some ways you can use that data to create smarter email campaigns moving forward.

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Staffer Q&A with Onboarding Lead Rachel Rogers

In our new series, Staffer Q&A, we sit down with Emma staffers, interview-style, to find out the "who" behind Emma, get a sneak peek into new features and integrations they're working on, and, of course, what they do when they're not at work.

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