11 fabulous new email template designs for retailers

We've designed our latest batch of email templates with savvy retail marketers in mind. The designs are all fully responsive and super easy to brand. Plus, they pair beautifully with our automation feature to help you reach new and recurring customers at various steps of the purchase cycle. Here, have a look.

See full article

Litmus TEDC ticket giveaway: The honorable mentions

These guys may not have won a ticket to the Litmus Email Design Conference in Boston, but their entries were still pretty top-notch. So to recognize their efforts and quality email design skills, here are the honorable mentions (in no particular order) for our TEDC ticket giveaway contest:


See full article

Emma Email Marketing Syllabus: A guide to your best school year ever

Course Objective: To craft emails that other schools (especially your rivals!) will envy.

There are plenty of complications involved in the university marketing game, but with a little knowledge of current best practices, you can craft consistent, organized emails that will help recruit prospective students, rally fans and inspire donors. So to celebrate the beginning of another school year, here are some of our best tips for university marketers. And rest easy – we won’t take attendance, but participation will be a significant part of your final grade!

See full article

To Lightbox or not to Lightbox? One brand’s resounding answer

What we learned from Restaurant Equippers

Enticing website visitors to join your email list can be an incredibly difficult task. Sure – given a long enough timeline, you might get the numbers you’re hoping for… eventually. But when the average email list churns by about 30% every year, it’s incredibly important for email marketers to consistently gather fresh leads if they want to keep their list strong.

See full article

Announcing the winners of our TEDC ticket giveaway!

After much heated debate, we've chosen the winners for our Litmus Email Design Conference ticket giveaway! Check out the winning entries here. 

See full article

5 essential marketing lessons from classic 80s movies

80s movies are full of crucial life lessons. Examples: The mullet was not (and never will be) a good look for anyone. Every situation can be made better by an impromptu dance number. And if you want to learn basic karate moves, just wax your car, sand a deck and paint a fence.

And believe it or not, hidden within these films are several essential lessons for modern marketers. Here, we’ve gathered timeless tidbits from some of the most popular movies of the decade that will help you up your email marketing game, 80s-style.

See full article