The Data That Proves the Need for a Relationship Marketing Strategy
Companies that treat customers like individuals build brand loyalty. But if you aren’t personalizing your messages, you run the risk of harming customer relationships.
Nearly half (49%) of consumers say they get frustrated when brands send pointless content offers that aren’t actually personalized, according to Marigold’s “2023 Consumer Trends Index.”
Watch this webinar replay to explore the factors that influence loyalty and drive purchase decisions based on survey responses from over 10,000 consumers worldwide.
In this webinar replay you'll learn:
- Acquisition, engagement, retention, and loyalty can work together in relationship marketing
- To meet customers effectively in real time, no matter which channel they prefer
- Plus! An exclusive breakdown of consumer attitude stats on pricing, email, display ads, and more
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The Consumer Trends Index 2023: Global Report
This exclusive global research explores the key consumer trends driving purchase decisions in 2023, as well as the most impactful channels for making connections and the data consumers are willing to share in return for a more personalized experience of the consumer lifecycle.
Download the global report →
The Consumer Trends Index 2023: U.S. Report
This U.S. specific data covers attitudes and trends across personalization, privacy, email, SMS, mobile behavior, loyalty, privacy, cookies and so much more.
Download the U.S. report →