At Emma, it’s no secret that we’re always thinking about emails, but what you may not know is we focus just as much on the people sending them. Over the last 10 years, we’ve had the opportunity to support the people behind companies of all shapes and sizes, from the small business owners building their subscriber lists for the first time, to larger teams tackling sophisticated and customized automation strategies.
And while it would be easy to send our marketers well on their way after they’ve successfully executed email marketing to reach their goals, that would cause us to miss out on one of our favorite parts of this whole process—building relationships that help us truly see the role email marketing plays in helping you sustain your company’s success.
We’ve found that sticking around and supporting our clients through every step of the process has given us a better view of industry gaps and what we can do to fill them.
Recently, as we’ve seen some of our customers’ small businesses grow significantly, in addition to acquiring some larger restaurant, fitness, and retail brands, we’ve identified some very unique email marketing needs that apply to brands with multiple locations or franchised business models.
When companies have multiple locations, business owners are presented with a unique challenge to maintain the marketing efforts and brand standards they’ve worked hard to establish. This creates an increased demand for more centralized control over email marketing efforts and a better process to collaborate on content and approve campaigns. As we learned more from the people behind these businesses, we also discovered a desire for the ability to share corporate-sponsored content while also allowing marketers at each location to personalize messages.
And finally, we also learned that not everyone who is tasked with email marketing at their specific location or franchise is always an experienced marketer, and the stress of sending off-brand emails is very real. It’s also not easy to report on the performance of each location.
So, in summary, we found the main problem to be that, as companies grow and scale, email was becoming unmanageable and there was no email marketing platform specifically designed to help growing brands overcome these challenges. Because we understand that marketers don’t have time to manage emails for every location, we started researching other options.
After identifying this problem facing most growing businesses, many of whom are already Emma customers, our product team set out to create a solution.
Introducing Emma HQ, the only platform of its kind to help brands manage their email marketing strategy across hundreds, or even thousands, of locations.
Emma HQ was created specifically with franchise and growing business owners in mind, allowing users to lock down a consistent brand experience across multiple locations, while also having complete visibility for every send.
Emma HQ was created specifically to help restaurants, fitness centers, universities, and other franchise businesses manage their email marketing. But how does it solve the current problems they face? We’re glad you asked.
With over 1,000 locations across the country, Orange Theory is one of the clients we had in mind when creating Emma HQ. We’re excited to announce that, since using the new platform, they report Emma HQ has reduced their time spent on email by 30%.
Liberty Tax has over 4,000 locations using email marketing, and they were also one of our first clients to check out Emma HQ.
If you’re ready to manage and scale your brand’s growing email efforts, ask us about switching to Emma HQ. We’re here to help you save time, collaborate more, and eliminate the stress of off-brand emails for good.