Email list growth shouldn’t be an afterthought.
Email is the top channel for generating ROI, which makes your email list your most valuable marketing asset – so treat it as such. Lists churn by 20-30% per year on average, so it’s absolutely crucial that you make it a priority to grow your list with the right subscribers.
Don’t treat every new subscriber the same.
A healthy email list is not only growing, it’s also segmented. List segmentation helps you guarantee you’re sending the right message to the right folks, and small tweaks to your email content for each of your segments can make a huge difference in engagement.
Segment by how they joined your list (signup form, at an event, brick & mortar location, etc.)
Segment by demographics, like age or location.
Segment by behavior, like purchase history or open and click activity.
Tailor your content so it’s relevant to each segment you’ve created.
Email design matters to all audiences.
Revisit your email content strategy.
It’s time to fully embrace automation.
A/B testing is your secret weapon.
You should always be A/B testing something: There’s no better way to learn about your audience. It’s easy to make assumptions about what you THINK they want, but when you’re testing, you’re actually giving them a vote in how you market to them. It takes the guesswork right out of it.