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7 steps to build

an engaged email list

Email is your most powerful marketing channel, which makes your list of subscribers your most important marketing asset.

We teamed up with the experts at Privy to help you quickly grow your list of subscribers, keep them engaged, and drive more ROI for your business.

Step 1 Use an irresistible lead magnet.

It’s all about value. Very few people will actively seek out more email, so give them a compelling reason to sign up for your list at just the right time.

Step 2 Pick the right display type.

Before you choose a signup form style, it's important to understand what each is and how it works.

Step 3 Keep form fields to a minimum.

Only ask for the information you need and plan to use right away. Every field you add to your signup form will cause the conversion rate to drop by 25% (Privy).

Step 4 It’s all about perfect timing.

Put yourself in your visitors’ shoes. If you were checking out your own site, when would you be most likely to respond to an opt-in invitation and not be turned off by the ask? For example, creating a time-based welcome pop up, an exit intent pop up, and a scroll-based blog flyout can help you deliver the most compelling message at exactly the right moment.

Step 5 Kick the relationship off on the right foot.

Step 6 Gather the right data.

Step 7 Follow up with relevant content.

Are you treating every subscriber the same? Or are you segmenting, personalizing, and delivering an exceptional inbox experience?

MarketingSherpa1 DMA2 Blue Hornet & Company3 Experian4 Infosys5 Campaign Monitor6


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