7 steps to build

an engaged email list

Email is your most powerful marketing channel, which makes your list of subscribers your most important marketing asset.

72% of adults prefer that companies communicate with them via email ¹

For every $1 you spend on email marketing, you can expect an average return of $38 ²

We teamed up with the experts at Privy to help you quickly grow your list of subscribers, keep them engaged, and drive more ROI for your business.

Step 1 Use an irresistible lead magnet.

It’s all about value. Very few people will actively seek out more email, so give them a compelling reason to sign up for your list at just the right time.

Step 2 Pick the right display type.

Before you choose a signup form style, it's important to understand what each is and how it works.

Step 3 Keep form fields to a minimum.

Only ask for the information you need and plan to use right away. Every field you add to your signup form will cause the conversion rate to drop by 25% (Privy).

Step 4 It’s all about perfect timing.

Put yourself in your visitors’ shoes. If you were checking out your own site, when would you be most likely to respond to an opt-in invitation and not be turned off by the ask? For example, creating a time-based welcome pop up, an exit intent pop up, and a scroll-based blog flyout can help you deliver the most compelling message at exactly the right moment.