Nothing says hello like a tasty burrito
The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences.
Another welcome email worth savoring
We cannot emphasize this enough: Automating a welcome message is an absolute must. According to Blue Hornet, 74.4% subscribers say they expect a welcome message as soon as they subscribe. So make sure you're greeting subscribers immediately upon signup, and add in a delicious surprise like this one to stand out from the crowd.
Want to learn more about your guests? Just ask!
Speaking of preferences: Subscribers expect to receive emails tailored to their individual interests, so if you don’t have the subscriber data you need to do just that, simply ask for it! Most people will happily take a moment to set their preferences, and you’ll see a huge boost in results because of it.
A design tailor-made for driving reservations
If you’re trying to drive attendance to a special event, you can’t do much better than this incredible invitation from Lincoln Ristorante. The GIF makes it easy to imagine yourself at the table receiving course after enticing course. Then, a streamlined design directs you to a single, focused call to action: Reserve your spot.
Compel subscribers to keep scrolling
Let’s be real: It’s pretty hard to resist a fresh, steaming bowl of pasta. Olive Garden capitalizes on that with this gorgeous email that keeps your eyes interested and fingers scrolling all the way to “Get Your Free Meatballs.” With an offer like that (plus multiple options to redeem it), how could anyone say no?
Charlie Palmer Group
Restaurant marketing with a personal touch
The more personal your marketing, the better. Mimicking a handwritten letter by including a real signature (ideally from a person your audience will recognize, like a chef or company figurehead) at the end of your message is a nice touch that makes guests feel more connected to your restaurant.
Patina Restaurant Group
Bring inactive subscribers back into the fold
If you've accumulated a group of inactive subscribers, it's time to send a re-engagement campaign. A study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. And if they don’t, that’s perfectly fine. You’ll have a cleaner list, more reliable data, and an unsubscribe is always preferable to someone sending you to the spam folder and hurting your sender reputation.