For full functionality of this site it is necessary to enable JavaScript. Here are the instructions how to enable JavaScript in your web browser.

8 RESTAURANT EMAILSto inspire your marketing

The restaurant industry is notoriously competitive, with everyone from massive chains to local haunts vying for diners’ loyalty and attention. In email inboxes, that sense of competition is especially fierce, but these brands have managed to set themselves apart from the rest. Here are eight of our favorite restaurant email examples, along with the smart strategies that help them win the inbox. Featuring:

Chipotle

Nothing says hello like a tasty burrito

The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It makes a bold first impression, says “thanks” to new subscribers, tells them what to expect in future emails, and allows them to set their preferences.

Backyard Burgers

Another welcome email worth savoring

We cannot emphasize this enough: Automating a welcome message is an absolute must. According to Blue Hornet, 74.4% subscribers say they expect a welcome message as soon as they subscribe. So make sure you're greeting subscribers immediately upon signup, and add in a delicious surprise like this one to stand out from the crowd.

Pei Wei

Want to learn more about your guests? Just ask!

Speaking of preferences: Subscribers expect to receive emails tailored to their individual interests, so if you don’t have the subscriber data you need to do just that, simply ask for it! Most people will happily take a moment to set their preferences, and you’ll see a huge boost in results because of it.

Lincoln Ristorante

A design tailor-made for driving reservations

If you’re trying to drive attendance to a special event, you can’t do much better than this incredible invitation from Lincoln Ristorante. The GIF makes it easy to imagine yourself at the table receiving course after enticing course. Then, a streamlined design directs you to a single, focused call to action: Reserve your spot.

Olive Garden

Compel subscribers to keep scrolling

Let’s be real: It’s pretty hard to resist a fresh, steaming bowl of pasta. Olive Garden capitalizes on that with this gorgeous email that keeps your eyes interested and fingers scrolling all the way to “Get Your Free Meatballs.” With an offer like that (plus multiple options to redeem it), how could anyone say no?

Charlie Palmer Group

Restaurant marketing with a personal touch

The more personal your marketing, the better. Mimicking a handwritten letter by including a real signature (ideally from a person your audience will recognize, like a chef or company figurehead) at the end of your message is a nice touch that makes guests feel more connected to your restaurant.

Starbucks

Connect both inside and outside the inbox

Email is a powerful tool on its own, but it works best when you combine it with your other marketing channels. Promoting your app to your email audience provides even more ways for you to communicate with them and boost conversions, even beyond the inbox.

Patina Restaurant Group

Bring inactive subscribers back into the fold

If you've accumulated a group of inactive subscribers, it's time to send a re-engagement campaign. A study by Return Path found that 45% of recipients who received win-back emails read subsequent messages. And if they don’t, that’s perfectly fine. You’ll have a cleaner list, more reliable data, and an unsubscribe is always preferable to someone sending you to the spam folder and hurting your sender reputation.

Sources: Brightwave1 ___2 ___3 Epsilon4 Jupiter Research5 Wordstream6 MarketingSherpa7 3M Corporation8 Nielsen9 Experian10 Litmus11 JiMobile12 Salesforce13

START WINNING THE INBOX

Emma’s powerful marketing platform helps restaurants turn more first-time guests into regulars. We’d love to show you how.

Get a Demo

See the Emails!

No thanks, just take me to the content please.

We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Review our cookie information to learn more. You can manage your cookie preferences at any time.