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Using psychology in marketing: 12 secrets of the human brain

Sources

3M Corporation • Field, et al (1982). "Discrimination and imitation of facial expressions by neonates." Science 218 (4568): 179-181. • Gangwer, T (2009). Visual impact, visual teaching. Corwin Press, Thousand Oaks, CA. • Gladwell, M (2005). Blink: The power of thinking without thinking. Little Brown, New York. • Hill, D (2010). Emotionomics: Leveraging emotions for business success. Kogan Page, Philadelphia, Pa. • Kissmetrics • Levin, JR (1989). A transfer of appropriate processing perspective of pictures in prose. Elsevier Science Publishers B.V. • Marcus, GE (2002). The sentimental citizen. Pennsylvania State University Press, University Park, Pa. • Neuroscience Marketing • Sergent J, Ohta S, MacDonald B (1992). "Functional neuroanatomy of face and object processing." Brain 115. • Singh, S (2006). "Impact of color on marketing." Management Decision Vol 44, No 6: 783-789.

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