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A/B content testing

Marketers are constantly using trial and error to guess what will be most effective — but they shouldn’t have to. A/B content testing lets you see what email content will be most effective before you share it with your larger audience. No more guesswork.

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A/B content testing gives your subscribers a vote in how you market to them.

  1. Test variables from 2 emails across a percentage of your audience.
  2. Automatically send the winner to your remaining subscribers
  3. Dive into the results to get detailed insights for each message
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Take the guesswork out of your marketing

A/B content testing lets you test and see what email content will be most effective before you share it with your larger audience.

Test Your Content

Test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience

Send The Winner

Automatically send the winner to your remaining subscribers.

Get The Results

Dive into the results to get detailed insights for each message.

Our Case Studies

We love our customers & they love us, too!

See what they are saying

Emma is the best solution for what we’re looking for, a great product and really great people to work with.

Scott Harrison

CEO charity:water

We have improved our brand awareness and messaging thanks to Emma. After an Emma blast this week, we closed a client who had not purchased from us in 4 years!

Becky S.

Emma is a solid email marketing management platform that provided campaign performance insights, tracking, and a fair amount of customization. Additionally, building out an API so that it spoke to our personnel database made updating contact information and managing unsubscribes considerably easier.

Ben E.

Director of Communication, Higher Education

The fact that our store managers are able to log into Emma and feel comfortable creating emails really means a lot. That, plus the approvals process have saved us a ton of time and keep the brand on point—which is crucial.

Carl Dickerson

Digital Content Strategist

Creating beautiful emails doesn’t have to be hard! Emma makes it so easy that anyone can do it.

Chelsea T.

Marketing Coordinator

Emma is the best solution for what we’re looking for, a great product and really great people to work with.

Scott Harrison

CEO charity:water

All the tools you need to master email marketing.

Emma makes it easier than ever for your team to drive conversions and revenue with email.

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