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How to Sell Out Your Next Event In Record Time

For most events, tickets are sold right after the announcement or right before the event.

  • Super fans and early adopters snap up tickets during the first week.
  • The rest of us procrastinate and purchase the week before the event.
  • In fact, 50% of event ticket sales occur during that final week.
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What about the time in between when you’re not selling tickets?

  • It’s called (cue ominous music) the trough of death.
  • When ticket sales have stalled, it feels like it lasts forever.
  • And when the boss asks about progress, you’ve got nothin’.

Email is the top channel for selling stuff, including tickets.

2x

The average ROI is double that of any other digital channel.

66%

of consumers have made a purchase as a result of an email.

40x

Email conversion rates are 40x that of facebook and twitter.

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There’s an easy way to win: Smart email marketing.

  • Why email? Because we’re pretty much living in our inboxes.
  • Email is the #1 online activity. Sorry, Netflix.
  • The average office worker checks their email 30 times an hour.
  • Bad news first: the average email list churns by 30% every year.
  • Good news: there are a bunch of smart ways you can grow your list fast.
  • Like using a lightbox signup form — they can increase signups by 46%!
  • Relevant emails drive 18x more revenue than broadcast emails.
  • Personalized emails have 6x higher transaction rates.
  • 61% consumers are more likely to buy when sent custom content.
  • 53% of all emails are opened on mobile devices.
  • Design with a clean, single-column layout and keep your copy short and sweet.
  • Fonts should be at least 16px and cta buttons should be at least 44px squared.

Stay top of mind with an email cadence that hits all the high notes.

  • Ticket announcements, new speakers, full agenda, etc. — all great reasons to email.
  • Share updates with confirmed attendees so they’ll spread the word to their networks.
  • Manufacture some urgency through early bird tickets, vip packages, and promos.
And most importantly, don’t panic.
  • Resist the urge to bombard subscribers every day with email.
  • “Receiving too many emails“ is the #1 reason people unsubscribe.
  • Besides, with this smart email plan in place, you’ll sell tickets faster than ever.

Ready to do your best event marketing?

Request a Demo