Emma 101

Get to know all the bells and whistles of your Emma account with these articles from our Resource Center. They cover all the basics, from importing your list to reading your mailing’s response.

Uploading and Managing Your Audience

Importing your list

This article walks you through the steps of importing your email contacts list into your Emma account. You’ll learn how to import your spreadsheet, map your fields, and assign your list to a group.

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Creating New Member Fields

Here, we cover the basics of adding new member fields (like name, city, company name, and more) to gather information from your audience.

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Customizing Your Signup Form

Learn how to set up both a lightbox form and a classic signup form in your Emma account. Once you learn how to publish your signup form, kick back and watch your email list grow!

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Creating Segments

Discover exactly what an audience segment is, the different types that you can create, and how you can set one up to send more targeted email content.

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Building Your First Mailing

Selecting An Email Template

Selecting a template to frame your email’s content is the first step in Emma’s drag & drop editor. Learn how to choose from a blank template, one of your own templates, or one of our free, customizable templates.

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Building Your Layout

See how easy it is to customize your email content using Emma’s drag & drop editor. Need more images? Add them. Less content? Remove it. The drag & drop editor won’t be offended.

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Adding And Editing Images

Learn all the ways you can upload images to your mailings from your computer, Emma image library, Facebook, or Flickr account. We’ll also show you how to use Emma’s built-in image editor to crop, add filters, touch up, and more.

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Adding And Formatting Text

Join us for a tour of the text editing toolbar. You’ll discover how to change styles, alignment, color and font. We’ll also show you how to add personalization, links, and special characters.

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Preparing To Send

Making Changes & Sending A Test

Change background colors, adjust margins and padding, and add borders with just a few clicks. You’ll also learn send a test email so you can make sure everything looks just right in the inbox.

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Proofing and Subject Line Split Testing

Great subject lines can make or break your open rate, this article will show you how to proof your campaign and conduct an A/B/C subject line test.

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Sending Your Mailing

We walk you through everything on the Review & Send page, including crafting a subject line, picking a from name and address, and adding Google Analytics tracking.

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Viewing Your Mailing’s Response and Metrics

Reading Your Mailing’s Response

Learn how to interpret your email response metrics. In addition to open and click rates, we'll show you how to find your Mailing Score, click map and more.

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Comparing Your Mailings

Curious how two or more mailings stack up against each other? By using the Compare Mailings feature, you can easily track trends over time and export a detailed summary.

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Saving Mailing Results as a Segment

Did you know you can save response data as dynamic segments? It's fast, easy and a great way to get the right messages to the right people!

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Using Smart Automation Techniques

Creating An Automated Workflow

Discover how to create an automated email series so you can reach subscribers at just the right time. And you’ll see how easy it is to make changes to emails that are already automated.

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How to Welcome New Subscribers

The most important (and popular) automated workflow is the Welcome series. Learn more about why and how to create a great series for your brand.

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Using Branching Automation

Branching an automated workflow allows you to create multiple pathways for your individual subscribers based on their open and click behavior for a single mailing.

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