Get to know all the bells and whistles of your Emma account with these articles from our Resource Center. They cover all the basics, from importing your list to reading your mailing’s response.
This article walks you through the steps of importing your email contacts list into your Emma account. You’ll learn how to import your spreadsheet, map your fields, and assign your list to a group.
Here, we cover the basics of adding new member fields (like name, city, company name, and more) to gather information from your audience.
Learn how to set up both a lightbox form and a classic signup form in your Emma account. Once you learn how to publish your signup form, kick back and watch your email list grow!
Selecting a template to frame your email’s content is the first step in Emma’s drag & drop editor. Learn how to choose from a blank template, one of your own templates, or one of our free, customizable templates.
See how easy it is to customize your email content using Emma’s drag & drop editor. Need more images? Add them. Less content? Remove it. The drag & drop editor won’t be offended.
Learn all the ways you can upload images to your mailings from your computer, Emma image library, Facebook, or Flickr account. We’ll also show you how to use Emma’s built-in image editor to crop, add filters, touch up, and more.
Change background colors, adjust margins and padding, and add borders with just a few clicks. You’ll also learn send a test email so you can make sure everything looks just right in the inbox.
Great subject lines can make or break your open rate, this article will show you how to proof your campaign and conduct an A/B/C subject line test.
Learn how to interpret your email response metrics. In addition to open and click rates, we'll show you how to find your Mailing Score, click map and more.
Curious how two or more mailings stack up against each other? By using the Compare Mailings feature, you can easily track trends over time and export a detailed summary.
Discover how to create an automated email series so you can reach subscribers at just the right time. And you’ll see how easy it is to make changes to emails that are already automated.
The most important (and popular) automated workflow is the Welcome series. Learn more about why and how to create a great series for your brand.