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Code your own email templates

Coding your own email templates from scratch? Tech-savvy designers are welcome here! While Emma’s drag & drop editor allows you to add and format text and images, you might like to review the HTML or add your own HTML code to your mailings. While coding your own HTML email templates follow these Emma best practices to pave the way for successful email marketing campaigns.

Can-Spam compliance

You must always include your physical (mailing) address. Most Emma templates include a built-in tag that automatically pulls your address from your account settings. In some cases, you may need to manually code in your address.

HTML editing programs

We recommend building your mailing’s HTML with an HTML editing program like Dreamweaver. HTML editing programs help identify errors in your HTML design, as well as give you live previews of what you’re building, while you’re building it.


Make sure to test your mailings before sending to your contacts. There is no global standard for HTML and CSS in email, so email clients such as Outlook, Gmail, Yahoo, etc., will vary in how they render your code. We want your designs to look consistently fabulous across each client, so testing is key.

For more info please see our coding your own HTML email templates page. Not yet a customer? Sign up for Emma today for services like HTML template coding and HTML template troubleshooting. Emma — making great email design simple.

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