A/B content testing

Take the guesswork out of your marketing

A/B content testing lets you test and see what email content will be most effective before you share it with your larger audience.

TEST YOUR CONTENT

Test variables — CTAs, image placement, content length, subject lines, etc. — from 2 emails across a small percentage of your audience

SEND THE WINNER

Automatically send the winner to your remaining subscribers.

GET THE RESULTS

Dive into the results to get detailed insights for each message.

LIST GROWTH & SEGMENTATION

Subscriptions List segmentation Email signup forms

ANALYTICS & REPORTING

Integrations Click-based heat map Compare emails Subject line split testing A/B content testing Email analytics

CAMPAIGN CREATION

Marketing Automation Email Templates Experience dynamic content Marketing calendar Multi-user accounts Landing pages Email inbox previews Experience the email editor

FEATURES BUILT FOR TEAMS

Private labeling Asset and template sharing Account-level permissions Tiered account structure Admin dashboard Emma for distributed businesses