Everyone loves options, especially when it comes to your subscribers. Our customizable subscription settings allow them to control the type of content they receive, creating the option to “opt-down” or receive specific sends instead of completely opting-out.
Subscriptions helps marketers reduce opt-outs by giving your subscribers more flexible options to receive content.
When subscribers have more control over the content they receive, they’ll be more active and drive more engagement back to your site.
See exactly which types of content are the most popular, as well as those that generate the most unsubscribes to refine your strategy.