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Email Marketing’s Smartest Toolset

Connect your data, build your audience, and do your most successful marketing ever.

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Marketing Automation

The right email at every step of the customer journey

The best email marketing is personal, relevant, and timely. With Emma’s marketing automation suite, you can check all three boxes for every subscriber.

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Advanced Automation, welcome series

Day 1Welcome Email

Advanced Automation, personal emails

Day 3Targeted Offer

Advanced Automation, newsletters

Day 5Helpful Content

Trigger targeted messages based on subscriber activity

From website visits to recent purchases, Emma converts customer data into automated email that’s super relevant and super timely.

Deliver the perfect follow-up email

With Emma’s branching logic, whether or not someone opens an email or clicks a link becomes the trigger for the next campaign.

List Segmentation

An easier way to segment your list

If you want to do successful email marketing, list segmentation is key. It’s why we built the smartest, most intuitive segment builder in the game.

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Dynamic Content

A personalized email for every subscriber

Dynamic content lets you deliver unique content to each subscriber, all from one email. It’s ultimate personalization at scale.

Learn More dynamic content

A/B Content Testing

Take the guesswork out of your marketing

content a/b testing

Give your audience a vote in how you market to them with A/B content testing. You can test different aspects of your email with a small percentage of your audience and send the winner to the rest of your list.

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Landing Pages

Create a landing page in no time flat

landing pages

Build beautiful landing pages as easily as you would an email with our drag and drop editor. And the best part? You can publish them in a single click. No development time required.

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Email Editor

Design gorgeous email that wins the inbox

drag and drop editor

Drag and drop editor

Our email editor lets you focus on your content, not endless help documentation. And hey, it’s pretty fun to use, too.

code Your own HTML in partnership with Litmus

Code your own html

Use our HTML template builder and email inbox previews to design, test, and send custom emails that look great in any inbox.

Email Signup Forms

Grow a quality email list faster

Our email signup forms let you choose just the right time to ask for an email address. You decide when, where, and after which action you’d like to build your audience.

Lightbox Forms

Email Analytics

Get better results with every send

Emma’s robust email analytics help you learn more about your subscribers and give you clear next steps (and they’re easy on the eyes).

Response Dashboard

Precise, insightful reporting is critical so your team can use your data to do more of what’s working – and less of what’s not.

Mailing Score

We created a new metric to make it easier to see email performance at a glance, share your results, and benchmark against past mailings.

Click Map

We’ll show you where people are clicking within the context of your actual email (on both desktop and mobile) so you can see what content works best.

Metric (iOS, Android)

See results on the go with Metric, our free mobile app

With Metric, you can watch your opens and clicks roll in, compare campaigns on a leaderboard, and share results all from your phone.

Google Play icon apple store icon

Guestbook for iPad

Build your email list from anywhere with Guestbook

Banish signup legal pads, clipboards, and that fishbowl full of business cards for good. Guestbook for iPad lets you collect email subscribers easily and in style, even when you’re not online.

app for iOS
Emma Guestbook, grow your list

Integrations

Connect with the services you count on to run your business

Emma partners with the best apps in the business to ensure that wherever your data lives, you can use it to power highly targeted campaigns that get results.

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Send email they can’t wait to open.

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