In this buying guide, we compare the Emma & GetResponse email marketing platforms on automation, features, and pricing. Spoiler alert: we’re pretty fond of Emma, but we’ll call out where each platform actually wins—even when it stings a little 🤍
Disclaimer: The features, pricing, and details mentioned for each product are as of September 2025 and may have changed since then.
| Category | Emma | GetResponse |
| Pricing | Starts $99/mo; Emma Lite for 10k contacts, annual contract | 30-day free trial; paid plans from $19/mo, tiered with unlimited sends |
| User sentiment | 4/5 average rating (500+ reviews) | 4.3/5 average rating (800+ reviews) |
| Automation & journeys | Multi-step journeys with branching, welcome and drip, API and date triggers | Advanced triggers incl. web events, ecommerce actions, course enrollment; visual if/then builder |
| AI features | AI Assistant for writing and edits, A/B and subject tests, reporting insights | AI Email Generator + Writing Assistant; A/B tests, Perfect Timing send optimization |
| Deliverability & reliability | High deliverability (99.53% as of a 2022 review), SPF/DKIM/DMARC guidance, SFTP sync | 99% deliverability; domain auth, Perfect Timing, shared/dedicated IPs |
| Segmentation & personalization | Dynamic segments with real-time updates, dynamic content, opt-down center | Advanced segmentation with tags + behavioral data; AI product recommendations |
| Integration ecosystem | Hundreds of integrations and open API, deep CRM syncs (Salesforce, Blackbaud, EverTrue), Shopify app, Eventbrite | 100+ integrations; Shopify, WooCommerce, Magento, BigCommerce, REST API + webhooks |
| Conversion & list-building tools | Landing pages included on Essentials plan, brand controls for consistent capture | Sales funnels, forms, popups, and advanced list-building on Marketer+ |
| Support & resources | Email and phone support, live tech support Mon–Fri 7am–7pm CT, onboarding services | 24/7 chat + email (7 languages), academy + webinars, dedicated onboarding |
“Emma is our top-of-the-line and favorite email marketing tool”
Anna L., Senior Vice President Marketing (G2)“We have never faced failure since day one. I can say that it helps generate a positive turnover. Emma has been our favorite since the start. I decided to choose Emma as our email marketing tool and beyond any doubt it has proved itself over and over again…”
| Feature | Emma | GetResponse |
| Average Rating | 4/5 (500+ reviews) | 4.3/5 (800+ reviews) |
| Setup Experience | Quick and easy setup — from minutes to hours for SPF authentication. | Quick and easy — minutes to hours for domain authentication. |
| Learning Curve | Intuitive interface with guide to getting started, and Quick Start training. |
Intuitive platform with free tutorial guide. |
| Best for: | Franchises & multi-location teams needing centralized brand control | SMBs and ecommerce teams wanting one-click store integrations and automation |
Emma is best for franchises and multi-location teams that need centralized brand control. It’s designed for organizations that can’t risk scattered messaging across different branches.
GetResponse fits SMBs and ecommerce teams seeking automation and store integrations without hassle. Great for brands that want to scale quickly while keeping workflows smooth.
“Emma is very user friendly and insight oriented”
“The navigations to Emma are very simple and self explanatory. There is a very short learning curve and a very clean UI to use.”
| Feature | Emma | GetResponse |
| Email Editor | Drag-and-drop editor with mobile design mode | Drag-and-drop editor with AI email generator |
| Mobile Responsiveness | Hundreds of pre-designed, mobile-optimized templates | 150+ pre-designed templates with mobile optimization |
| Design Flexibility | Style locking, asset sharing, template approval workflows | AI-powered design suggestions and custom HTML support |
| Brand Consistency | Professional templates with brand locking capabilities for consistent branding | Template library with editable colors/fonts/images and Shutterstock assets |
| Best for: | Teams requiring consistent branding across locations | SMBs & ecommerce teams wanting one-click store integrations and automation |
Emma is best for teams that need consistent branding across multiple locations. Perfect for larger organizations that can’t afford off-brand messaging slipping through.
GetResponse suits SMBs and ecommerce teams wanting AI-driven design with seamless store integrations. Great for fast-moving businesses that want polished emails without heavy lifting.
Car Talk simplified templates and optimized for mobile with clear CTAs using Emma, sustaining ~40% opens and up to 50% clicks on The Puzzler and lifting overall click rates by nearly 20%.
| Feature | Emma | GetResponse |
| Trigger Options | Signup, date-based, field change, contact import, and custom API events | Advanced triggers including web events and ecommerce actions |
| Conditional Logic | Branching on opens/clicks; dynamic-content rules from contact fields; up to 20 branches | Visual builder with if/then paths, actions & filters, and adjustable delays |
| Prebuilt Journeys | Common workflows: welcome series, re-engagement/drip, abandoned cart | Abandoned cart recovery, welcome sequences, course enrollment |
| Journey Complexity | Multi-step workflows with Wait/Send steps and branching; automate from activity inside or outside the inbox | Unlimited marketing automation on Marketer+ plans |
Emma works best for organizations needing structured, multi-step workflows with branching logic to guide subscribers through tailored journeys. Ideal for scaling campaigns with precision.
GetResponse is built for SMBs and ecommerce teams that want flexible, advanced triggers like web events and cart recovery. Great for businesses pushing personalized, conversion-driven automation.
Dogfish Head activated automated welcomes and a web-series send with Emma, with welcome emails averaging ~78% opens and 27% clicks and the series pulling ~58% opens and 33% clicks.
| Feature | Emma | GetResponse |
| AI Content Creation | AI Assistant writes/rewrites email copy, fixes grammar, and adjusts tone/length to speed up campaign creation | AI Email Generator + AI Writing Assistant for subject lines and full email copy |
| Design Intelligence | Drag-and-drop editor with mobile design mode; brand controls lock styles and manage shared templates | Drag-and-drop email creator; responsive, customizable templates—optional HTML code. |
| Optimization Tools | Subject line split testing, A/B content testing, click-map visualization, and detailed analytics/compare reports | A/B tests (subject & content), click-map reporting, and send-time optimization (Perfect Timing/Time Travel). |
| Predictive Features | Response Dashboard shows robust analytics that reveal subscriber insights so you can double down on what works. | Perfect Timing delivers to each contact at their optimal hour. |
| Best For | Small businesses needing all-in-one AI help for content, design, and reporting. | Marketers wanting AI-assisted creation with send-time optimization. |
Emma is ideal for small businesses wanting all-in-one AI support to simplify content, design, and analytics. A strong pick for teams that value ease and consistency.
GetResponse fits marketers who want AI-driven timing and personalization to maximize engagement. Best for teams prioritizing optimized send times and smarter automation.
“Very smooth email marketing experience with Emma”
“I liked using the platform a lot, it was very smooth to use and AI suggestions were cherry on a cake truly.”
— Nirmalya N., WhatsApp Chatbots and Automation Information Technology and Services (G2)
| Feature | Emma | GetResponse |
| Delivery Rate | High deliverability (99.53% deliverability as of 2022 review) | 99% deliverability rate |
| Inbox Placement | Strong reputation management across multiple accounts | Aided by SPF/DKIM/DMARC authentication and send-time optimization |
| Deliverability Tools | Supports SPF, DKIM, and DMARC authentication with best-practice guidance to improve inboxing | Automatic domain auth, domain status checks, Perfect Timing, and shared/dedicated IP options. |
| Sending Reliability | Automated SFTP Connect for steady contact syncs. | IP warmup support with GetResponse MAX; choose shared or dedicated IPs. |
| Best for: | Multi-location brands needing to monitor delivery and manage authentication across sub-accounts | SMBs and high-volume senders needing built-in optimization and MAX-level deliverability support. |
With 99.53% deliverability, Emma helps brands keep customer trust intact and campaigns performing at scale. It’s ideal for multi-location organizations that can’t afford lapses in inbox visibility.
GetResponse combines 99% deliverability with optimization support that ensures every send has impact. Perfect for SMBs and high-volume marketers who want cost-efficient reach without losing consistency.
“Emma is an excellent product for SMEs for email & SMS marketing”
“The deliverability rate of Emma was the highest we ever saw for any of our Email campaigns and we could send numerous campaigns at once that was the highlight.”
| Feature | Emma | GetResponse |
| Segmentation Capabilities | Dynamic segments with real-time updates based on behavior, demographics | Advanced segmentation with custom tags and behavioral data |
| Dynamic Content | Dynamic blocks that personalize per subscriber using fields or custom API events. | AI-powered product recommendations and dynamic content |
| Personalization Tags | Personalization/merge tags from contact fields (e.g., name, custom fields) in the editor. | Merge variables from custom fields in subject/body with optional fallbacks |
| Subscriber Preferences | Customizable subscription center with opt-down options | Preference Center lets subscribers manage how they receive messages |
| Best for: | Complex audience management across multiple accounts | SMBs/ecommerce needing behavior- and purchase-based targeting with dynamic content. |
Emma empowers brands managing complex audience structures with precision segmentation that adapts in real time. Best for multi-account organizations needing control and consistency across diverse customer groups.
GetResponse brings AI-powered recommendations and behavioral targeting that makes personalization effortless. Perfect for SMBs and ecommerce brands wanting purchase-based messaging that feels one-to-one.
Convince & Convert used Emma’s audience-choice segmentation and sponsor-friendly newsletter format to grow and engage the daily “Definitive” readership while preserving trust and giving partners credible visibility.
| Feature | Emma | GetResponse |
| Number of Integrations | Hundreds of integrations + open API | 100+ integrations including ecommerce platforms |
| CRM Integrations | Salesforce, Blackbaud, EverTrue with deep sync capabilities | Standard CRM integrations with API access |
| E-commerce Integrations | Shopify app; SFTP Connect for automated data sync | Shopify, WooCommerce, Magento, PrestaShop, BigCommerce |
| API Flexibility | Ecommerce, landing pages, events (Eventbrite) | REST API (v3) + Webhooks for real-time events. |
| Best for: | Distributed brands (franchises, universities) needing centralized control with deep CRM integrations. | Marketers & ecommerce teams needing broad integrations and store automation. |
Emma is built for distributed brands that need centralized oversight while connecting deeply with CRMs and ecommerce. Best for franchises, universities, and multi-location teams where consistency and control are non-negotiable.
GetResponse gives marketers and ecommerce brands the flexibility to link broad integrations with store automation. Ideal for teams wanting fast connections across platforms without heavy customization.
“Emma is the best ever multi-channel email marketing software”
“Emma is the best ever email marketing software used by me with various features. The ease of use in analytics of campaigns makes my life easier… Integration of this software to my CRM is soo easy and if I get any query, their customer support is ready to help me in the quickest way.”
| Feature | Emma | GetResponse |
| Starter Offer | $99/mo; Emma Lite (10,000 contacts, annual contract) | 30-day free trial |
| Most Popular | Emma Essentials — $159/mo (10,000 contacts, annual contract; adds landing pages, unlimited automation, SMS*) | Marketer — $59/mo: unlimited automation, abandoned cart recovery, advanced segmentation, sales funnels, contact scoring. |
| Pricing Model | Contact-based tiers with flat monthly/annual billing; per-contact overages if you exceed your limit; custom quotes for >10k contacts; annual discounts available | Tiered, contact-based with unlimited sends: Starter $19 → Marketer $59 → Creator $69 → Enterprise custom; annual discount + free domain. |
| Best for | Large organizations who want to scale | SMBs & ecommerce teams needing scalable plans with multichannel tools. |
Emma works best for large organizations ready to scale, offering predictable pricing with tailored quotes for high-volume needs. Ideal for teams that value enterprise-level control and long-term growth stability.
GetResponse fits SMBs and ecommerce teams looking for affordable scalability. With tiered pricing that unlocks automation, funnels, and segmentation, it’s built for businesses that want to expand quickly while keeping costs flexible.
| Feature | Emma | GetResponse |
| Support Availability | Email & phone support, plus Support Hub; live tech support Mon–Fri, 7am–7pm CT. | 24/7 live chat (English) and 24/7 email in 7 languages |
| Support Response Time | Business-hours live support; priority phone support available on Corporate plan | Email <24h replies; typical ~60s chat response; 96% customer satisfaction. |
| Knowledge Resources | Support Hub, Emma 101 resource hub & webinar , and video library | Help center, webinars library, academy, and API documentation |
| Onboarding Assistance | Professional Services onboarding packages (strategic kickoff, list import, custom training). | Dedicated onboarding and migration support |
| Best for | Teams wanting business-hours live help + self-serve resources; larger orgs needing priority phone support & services. | Teams wanting 24/7 chat with deep self-serve resources; enterprises that need dedicated onboarding |
Emma is best for teams needing guided, business-hours support with access to onboarding services and training. Larger organizations benefit from priority phone help and structured resources that make scaling smoother.
GetResponse suits teams wanting 24/7 live chat and global email support, backed by strong self-serve resources. Ideal for enterprises needing dedicated onboarding and fast, multilingual assistance.
“Emma has made my job communicating to my customers so valuable!”
“Emma’s customer support is extremely superior to many other development tools I have used in the past. By using Emma to send my emails, newsletters and landing pages, I am able to get metrics that are so valuable.”
“Emma email marketing – a multi-tasker email marketing tool”
Angelika E., Marketing & Sales Lead, Retail (Brick and Mortar) Gift Cards (G2)“It provides ease to the users for creating and summarizing results. It is easy to update and add new contacts on this platform. It allows people to manage their list of emails. It has great integration with other applications. Users can also edit them for a long time as well. There are certain different features in this regard.”
“Emma captures any type of campaign solution”
Hanna L., Head Of Solutions Media Production (G2)“Emma has supported the creation of a content distribution resolution component; for us, it has been invaluable because it has been able to automate the marketing and sending of mass emails to promote our services… It has helped us improve the quality of our service through customer interaction.”
“We have been using Emma for a few years now”
Sarah D., Senior E-commerce Strategy Manager (G2)“We use Emma for marketing our campaigns, target our specific customers and audience as well as send targeted emails for subscriptions and promotions to our targeted customers. Sending mass emails is not a big deal now…Honestly, it works so well for us.”
