from our favorite brands
We love our customers. It seems like every day someone creates an email that inspires all of us to up our marketing game. So here are 11 of our customers best (in no particular order) along with the smart strategies that make them so effective. Featuring:
Saying thank you just because is powerful, especially in the nonprofit world. This email from charity: water hits all the right notes: appreciation for subscriber support, demonstration of their impact, and a powerful call to action. And, it features a beautiful header and an enticing video, to boot.
50% of marketers who use video in email see increased click rates, sharing, and forwarding.3
An automated, personalized birthday message is an absolute must in the email marketing game these days. But that doesn’t mean you can just mail it in and expect it to work. Add in a bright, sparkling GIF like this one to stand out from the crowd and give subscribers a nice, warm-and-fuzzy impression of your brand.
Re-engagement emails to your inactive subscribers are a beautiful thing. Take this example from The Dessy Group. Theyll see who’s still interested, learn a lot more about them based on what they click, and potentially generate immediate sales (nice, subtle discount in the header). And worst case scenario, they’ll be able to clean up their email list.
45% of people who received win-back emails read subsequent messages.6
63% of marketers say that re-engagement campaigns are very effective. 7
This email from Texas A&M Foundation is a master class in how to share a lot of information in a fun, digestible way. Breaking up the content into clearly defined buckets with compelling headlines makes it easy to scan on a mobile phone. And who can deny the rapping professor GIF in the header? Talk about an attention grabber.
ecobees thermostats keep your home comfortable and save energy helping both the environment and your wallet. In this email, they tell each subscriber exactly how much energy they’ve saved with ecobee products using dynamic content blocks. Its relevant, personalized email at its finest.
Relevant emails drive 18X more revenue than broadcast emails10
61% of consumers feel better about companies that send content.11
The best way to introduce your brand to new subscribers? Set up an automated email to fire off immediately upon signup. This welcome note does it all: It says thanks to new subscribers, tells them what to expect in future emails, offers up a discount, and allows them to set their preferences.
Welcome messages increase long-term engagement by 33%12
One of the great things about your current subscribers is that theyre connected with other like-minded individuals who might be interested in your brand. Here, Telluride Truffle incentivizes customers to spread the love with an oh-so-sweet bonus offer. And since people are 4 times more likely to buy when referred by a friend, its a super smart move.
65% of new business comes from referrals.16
These days, many charitable organizations also operate as retailers. A perfect example? This year, Nashville nonprofit Thistle Farms chose to go big on the holidays and give traditional retail brands a run for their money with this festive promo for products that give back.
90% of consumers say shipping is their #1 incentive to shop online18
Thanks to a clean layout, you can quickly scan through this email and select the restaurant of your Thanksgiving dreams. And since the human brain is hardwired to respond to images of food, putting the emphasis on those delicious-looking dishes compels subscribers to make a reservation sooner rather than later.
Our brains process images 60,000x faster than text18
80% of people are only scanning your email.19
After someone plays The Escape Game for the first time, the brand follows up with this timely, automated thank you note. Offering a sweet discount encourages repeat visits, and a dynamic header image (which changes based on the location the recipient experienced) helps remind them of all the fun they had making their escape the first time around.
Thank you emails average a staggering 42% open rate 20
Emails with a single call-to-action can increase clicks 371% and sales 1617% 21
Litmus1 eMarketerer2 Wistia3 MarketingSherpa4 ClickZ5 Return Path6 Salesforce7 MarketingSherpa8 Everyone9 Juniper Research10 Custom Content Council11 Chief Marketer12 DMA13 Experian14 Nielsen15 New York Times16 Walker Sands17 3M Corporation18 Neilsen Norman Group19 Remarkety20 WordStream21