5 questions with Peter Shankman

A bonus round with this week's Talking with Tom participant

Peter is the founder and CEO of The Geek Factory, Inc. , a boutique social media, marketing and PR strategy firm located in New York City. He's the author of two books, Can We Do That?! Outrageous PR Stunts That Work and Why Your Company Needs Them and Customer Service: New Rules for a Social-Enabled World , and he's participating in Tom Martin's social experiment, Talking with Tom . Go take a look at his interview with Tom, and then read below for more from Peter.

Describe your role in eight words or fewer.
Entrepreneur, VP at Vocus, Small Business Evangelist

What's the most interesting thing happening in your industry right now?
The horrible economy is inspiring tons of people to make that radical change and start their own small business. It's exciting as hell.

What inspires you?
Attempting that which has never been done before. Fear tastes good.

Which companies are leading the way in social media and customer service?
Morton's Steakhouse, United Airlines, Starwood Hotels

What brand do you love right now?
About to turn my whole bathroom into one giant Moen Faucets and Fixtures bazaar, so I'd say them.

And a sixth bonus question …

You can invite any four people to happy hour. Who'd be there?
Richard Branson, Hugh Hefner, Bill Clinton, Jason Statham