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4 ways to thank your most devoted email subscribers

We’re all for watching hours of football and gorging ourselves on pumpkin pie, but at the end of the day, this season is really all about finding ways to say thanks to the people you love. For marketers, it's also the perfect opportunity to thank the individuals who give you business, advocate for your brand, and attend the events you work so hard to put on.

That’s where the thank you email comes in. It’s a simple concept, but you’d be surprised how few solid thank you messages we see out in the wild. And since they’re not super common, the companies who do send them tend to see really awesome results – in fact, thank you emails generate a 42% open rate on average (Remarkety).

Show your most loyal subscribers how grateful you are for their support with a thoughtful, well-timed thank you email. And if you’re in need of inspiration, here are four types you can easily integrate into your email strategy. 

Thanks for your purchase, donation, etc. 

This one’s a no-brainer: If someone buys something from your store or a makes a donation to your organization, you should probably thank them for it. A great place to do that is within the receipt, shipping notification, or confirmation email you send them afterward. Transactional emails get 4 to 8 times more opens and clicks than non-transactional emails (EmailMonks), so your subscribers will be that much more likely to get the message!

Warby Parker

Home Depot

charity: water

Thanks for your loyalty

Your most loyal customers are critical for the success of your brand – in fact, repeat customers have a 60% - 70% chance of converting (Marketing Metrics), and your loyal top 10% spend 3x more per order than the lower 90% (RJ Metrics). So be sure to thank those loyal customers every once in a while for their support. And sweeten the message with a special offer or discount; they’ll reward you with larger purchases and a happy, committed relationship for years to come. 


The Iconic

Xbox Live

Thanks for signing up

You work hard to get people on your email list, so let them know you appreciate their interest by sending them an automated thank you email after they subscribe. Along with some kind words and a simple expression of gratitude, you can introduce them to your brand, ask for their email preferences, and maybe even offer them a new customer coupon.

It’s also a great time to connect with them in other ways – include links to your social channels as well as any apps you might have so you can offer them touchpoints across multiple channels. 


Caribou Coffee


Thanks for attending

After you host an event (whether it’s physical or online), be sure to always nurture your attendees afterward – starting with a thank you email. It’s a great place to recap the event, share photos, thank your sponsors, and include some relevant content to maintain attendees’ interest in what you're doing.

Nfocus Magazine Nashville

Dogfish Head Craft Brewery


(What's an email roundup without a little bit of shameless self-promotion?)

Have you seen or sent any amazing thank you emails recently? Tell us about them in the comments!