47% of marketers report that email generates the most ROI for their organizations – so if you’re looking to convert more leads, it’s important to fuel your email strategy using content that effectively addresses and answers your leads’ questions and concerns. During this presentation, Natalie Stezovsky will teach attendees:
• Why sending personalized email content is the way to go and how segmenting your audience will allow you to send more personalized email content.
• How to use content to put together weekly newsletters for your subscribers.
• How to craft drip campaigns, using your existing content, to address the specific needs of each of your leads.
• Why automating your emails will help contribute to your overall success and make the process easier.