Deep Dive: 2020 Higher Ed Email Benchmarks

November 17, 2020

Wondering how your university or college stacks up in the inbox? Curious about how the pandemic affected email metrics this year?

In this webinar featuring our sister brand Campaign Monitor, we’re going on a deep dive of the 2020 Higher Ed Email Benchmarks, collected from hundreds of millions of emails from CM Group brands. Email experts from our team will explore what the numbers mean exactly and how they can help you improve your email strategy.

By attending, you’ll learn:
-The average industry open rates, click-to-open rates, and click-through rates for 2020
-Takeaways from these trends, including how the unpredictability of COVID-19 affected email engagement
-How to apply these numbers to your email design, content strategy, and 2021 goals