New eBook! 5 Steps for Selecting the Right Email Marketing Platform for Higher Education

Choosing the right email communication platform can be a tough decision, but is especially difficult for higher education institutions, as these teams typically have to consider the communication wants and needs of vastly different audiences, including students and parents, alumni, staff, and the local community. To support these teams and their needs, Emma offers an intuitive but comprehensive email communication platform, without the need for extremely technical users or a large amount of administrative overhead.

Teams are becoming more constrained, smaller, and are asked to be more efficient in today’s economic climate, which is why Emma is the perfect choice for universities, community colleges, and trade schools. Having a wealth of experience helping higher education institutions, Emma is well positioned to make teams more efficient, while also easing the burden of email communication.

Why this guide matters

In a world full of one-size-fits-all marketing technology companies, finding a vendor that really understands the higher ed sector, as well as your team’s specific size and other requirements, is difficult. Your school might require you to submit a request for proposal (RFP) to email marketing vendors you have identified, or you might use this guide to help you shape your requirements lists and guide you through the evaluation process. Regardless of your approach, this eBook will help guide you through the process of selecting an email service provider and offer helpful suggestions at every stage in the journey.

What you’ll learn

In this new eBook, 5 Steps for Selecting the Right Email Platform for Higher Education, we walk through the proven process higher ed teams use to evaluate marketing technology and choose a solution that meets their operational, strategic, and financial needs. You’ll learn how to:

1. Define the functional, operational, and technical requirements needed to deliver an engaging and revenue-generating email marketing strategy
2. Get all the stakeholders on the same page, from marketing leadership to enrollment to advancement to IT
3. Select a relationship marketing vendor that understands the ins and outs of your organization and industry
4. Explore best practices and use cases for leveraging email marketing technology for your institution, whether it be a college, community college, or university

With clear steps, practical worksheets, and industry-specific guidance, this eBook helps you cut through the noise and identify an email platform that supports your institution’s goals today—and grows with you tomorrow.

Download and read now!