Introducing Conditional Contact Fields: Smarter Data, Cleaner Lists, Better Campaigns

Emma just gave your contact data a major glow up with its brand-new Conditional Contact Fields feature. Meaning that you can now capture the right information from your audience every single time. No more cluttered dropdowns, messy contact records, or manual cleanup.

Conditional Fields bring dynamic logic to your contact data, allowing one field to automatically filter the options available in another. That means that, when adding or importing contact data, you can organize it more intelligently—making it easier to segment audiences and personalize campaigns.

For example, if you work at a university and select “School of Business” for a student record, the conditional fields feature will instantly and automatically limit the “Major” field for that contact to business school-related options (Accounting, Finance, and our personal favorite, Marketing, for example).

Whether you’re collecting customer preferences, student information, or regional data, Conditional Fields ensure your contact records stay accurate, relevant, and ready to power your next campaign.

What Makes Conditional Fields a Game-Changer?

We built Conditional Fields to make data smarter—and your marketing even stronger. Here’s what that means for you:

• Cleaner segmentation: Capture valid and detailed contact data so you can build laser-focused lists and campaigns that truly connect.
• More personalized experiences: With cleaner data, you can confidently personalize emails knowing every detail is accurate and relevant.
• Better data hygiene: Say goodbye to cluttered fields, invalid entries, and the endless task of fixing bad data.

In short: your contact data just got a whole lot more powerful—and your marketing strategy will thank you for it.

Endless Ways to Use It

Conditional Fields open the door to smarter data across industries and use cases:

• Higher Education: Filter “Majors” by “School” to keep student data consistent.
• Retail: Show product preferences that match specific categories.
• Nonprofits: Connect “Region” selections to “Local Chapter” options for clean membership tracking.

No matter your use case, Conditional Fields make your data work harder—so you can focus on strategy, not spreadsheets.

Available Now for All Emma Customers

That’s right—Conditional Fields are available today for every Emma account, on every plan. No upgrades or add-ons required.

If you’re ready to take your contact management to the next level, log in to your Emma account and explore the new Conditional Field Relationships tab. You’ll be amazed at how much cleaner, smarter, and more powerful your data becomes.

Do you have questions for the email marketing experts at Emma? Reach out to us today!