What’s new with Emma?

May 2021 product updates


Now more than ever, creating a sense of urgency is important to ensure subscribers follow through on your call to action. Our new LiveTimer feature, now available inside the Emma builder, makes it clear to your contacts that they need to act quickly by visually demonstrating that sense of urgency. 

LiveTimer is now available for all Plus and HQ customers.

LiveTimer is simple to use, super fast, and doesn’t require any coding on your part. All you have to do is hop into the drag-and-drop email builder, add the content block, and ta-da! Take a look below. 

LiveTimer Image
LiveTimer can play an important part in helping drive urgency, but it is possible to overuse such resources. So we've created some best practices that offer some guidance on how LiveTimer can be used as an impactful part of your email marketing strategy and why you should use it sparingly

                                                      [Learn the best practices]

Monthly Insights Report

Understanding how your campaigns are performing is key to a successful marketing strategy. Our new Monthly Insights Report will help you determine if your campaigns are achieving their goals and which ones are performing the best. The Monthly Insights Report measures campaign progress and success month by month, allowing just enough time for the campaign to show real results, successful or not. From there, your report will provide the details you need to build your next great campaign.  

All you have to do is opt-in to the monthly insights report to start receiving a monthly summary of your insights stats. The report will go out at the beginning of each month and will highlight the following analytics: 

  • Open rate
  • Click to open rate
  • Click rate
  • Campaigns sent
  • Audience growth
  • Highest performing mailing

The Monthly Insights Report is our way of taking care of some of the heavy lifting that comes with analyzing the success of your hard work. Let us help you formulate a more robust and successful marketing strategy with this insightful resource. 
Learn more about Insights 

Opt-in Instructions:

You can opt-in directly inside Emma, just follow the steps below:

  1. Login to Emma 
  2. Go to the insights Tab 
  3. Click on the toggle switch next to Engagement Overview (see below)
  4. Voila! Start receiving your monthly emails!

Insights Report


User Details Page Updates

We know that your time is valuable and the ability to locate things quickly is necessary in order to build your campaigns quickly. Our update to the details page allows you to find what you are looking for more efficiently by loading your user list more quickly, helping you locate users, and to easily update a user’s subaccount access. 

We have improved the Users list to allow for pagination and updated the interface which will cut down on the time you need to spend administering your users. Some other updated functions include: 

  • Faster load time when accessing the Users list 
  • Updates to ensure the user details page loads correctly for all user types 
  • Updated look and feel of the User Details page that includes:
  • Tabbed design to better align with accessibility goals
  • The ability to edit first and last name
  • For HQ Users, we’ve added alphabetical sort order and a search bar when updating a user’s subaccount access 

About the Author

Emma is an email marketing platform that gives you all the tools you need to send campaigns that really connect with your subscribers. With our

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