What makes an email campaign mobile-optimized, anyway?

5 ways you can make your emails look great on a mobile device

Everyone's talking about mobile email right now, but with all the chatter, it can be hard to know where to start. Never fear – we've got five easy tweaks you can make to your next email campaign to ensure it looks great on screens big and small.

  1. Shorten your header. A simplified header that's 50-100 pixels in height looks just right on a mobile device.
  2. Enlarge your text and buttons. Body copy should be about 14 pt and buttons should be 45 pixels. That keeps everything fingertip friendly.
  3. Choose your images wisely. Bold images with a single focus render great on mobile devices. You can get more brainy image advice here.
  4. Think about the next step. Make sure you're linking to mobile-friendly sites. You don't want to create dead ends for your email readers. 
  5. Streamline your layout. A single-column layout works best for mobile. If you like two column layouts, just use a responsive template in your Emma account! You can have your sidebar on desktop views and we'll automatically create a single-column layout for folks who read it on mobile. 

Let us know if you have any questions, and if you're doing mobile email right, be sure to share a link in the comments. We'd love to see!