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The 3 biggest social media marketing challenges

A Q&A with our smart, talented and incredibly good-looking customers

Last week in Emma Community, we participated in a chat with our customers about all things social media. It’s no surprise considering how smart and thoughtful our customers are, but they shared a lot of super-helpful insights. We encourage you to check out all the social media goodness in the full chat, but if you’re short on time, here are the highlights.


Measuring success

Measuring the ROI of social media is notoriously difficult for marketers. In fact, according to Adobe, 52% say that their number one frustration with social media is the inability to measure ROI. With that in mind, we asked our customers how they measure the success of their social efforts.

Producing and curating content

Figuring out what kind of content will resonate most with audiences (that doesn’t consist solely of cat videos) is something many marketers struggle with. Also, how do you get supervisors to loosen up the reigns on content so that they don’t insist on approving every single tweet? 

Finding time and resources

Finding the right amount of staff, time and resources to make the most of social media is a challenge, especially for smaller organizations. Here are some of our customers' methods for managing it all.

What are your tips for tackling some of these challenges? Let's continue the chat in the comments.