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The Emma Newsroom

Press Releases

Emma Unveils Major Product Enhancements at Marketing United Conference Emma Unveils Major Product Enhancements at Marketing United Conference, Including a Next Gen Toolset and Partnerships with Eventbrite, AVARI

Email marketing provider unveils new integrations and offerings at sold-out marketing conference in Nashville

NASHVILLE, Tenn.--(BUSINESS WIRE)--Today, in front of a sold-out crowd of more than 600 people at Marketing United, Emma’s first marketing conference, Emma unveiled a series of product enhancements and new features designed to boost email engagement, list growth and insights for its customers. Announcements also included new key partnerships with Eventbrite and AVARI and several value-added integrations.

“Today’s announcements continue the incredible momentum that we’ve been building in all phases of the product, so we’re very excited to share the latest updates at Marketing United,” said Emma vice president of product David Wright. “But we’re even more excited for our customers. All of these new features form a powerful and cohesive product experience that will propel their marketing efforts forward and drive great results.”

Emma’s product release includes a new set of features aimed at further integrating marketing tools and channels, increasing new subscriber acquisition and providing enhanced insights and analytics to the modern marketer.

Lightbox Forms let marketers embed a fully configurable email capture experience on any website. Features include the ability to control when and where the forms appear, overall style and appearance, plus timing and duration of the lightbox window. The new Lightbox Forms are fully integrated with Emma’s automation suite, so follow-up actions and subscriber segmentation are easily managed inside the new product workflow.

Emma also bolstered its footprint in analytics and insights by surfacing a real-time roll-up of campaign data that greets customers upon login, in addition to launching an Android version of their successful mobile app, Metric. The new dashboard-style interface allows marketers to get an instant side-by-side view of multiple email campaigns and mailings, without having to run tedious campaign comparison reports. Metric for Android brings that same data straight to mobile devices for reporting on the go.

Today’s announcement included new product integrations and key integration updates with several other technology providers, including Salesforce, Shopify, Leadpages, Spendsetter and Wordpress.

Emma also announced new partnerships with event marketplace Eventbrite and AVARI, which provides predictive dynamic content for email. Because of its unique and comprehensive feature set, the Eventbrite integration is primed for a best-in-class designation, allowing marketers to fully integrate event information into mailings, promote multiple events in one email and track ticket sales in Emma’s email response section.

“Eventbrite’s new integration with Emma is an especially great benefit to venues or organizations with several upcoming events, providing a seamless and polished way to effectively market an event, or even multiple events, with one email,” said Dylan Serota, head of partnerships for Eventbrite. “This integration with Emma is a reflection of Eventbrite’s commitment to provide top-notch design coupled with actionable analytics for event organizers.”

By partnering with predictive personalization technology provider AVARI, Emma will now offer dynamic content, allowing retailers to add product recommendations based on past customer engagement and interests. AVARI’s technology lets retail customers send a single email campaign that reaches every recipient with a completely personalized message filled with unique dynamic content at the moment they open it.

“Modern marketing is about fully utilizing subscriber data in order to create a seamless, personalized and delightful brand experience,” said Emma vice president of global Simon O’Day. “We’re excited to build partnerships with like-minded companies like Eventbrite and AVARI, because when we’re united, we can help our customers deliver on that brand promise like never before.”

Held in Nashville, Tenn., Marketing United is Emma’s first three-day conference for marketers and features expert speakers from industry leaders such as Warby Parker, Big Machine Label Group, Life is good, Virgin America, Eventbrite and more.

To learn more about Emma and the product updates and partnerships, visit or

About Emma

Emma is a provider of best-in-class email marketing software and services that help organizations of all sizes get more from their marketing. Designed with businesses, franchises, universities, nonprofits and agencies in mind, Emma's features include email automation, audience segmentation and mobile email marketing, plus integration with CRM solutions, e-commerce platforms and social networks. Headquartered in Nashville, Tenn., Emma powers the emails of more than 45,000 organizations worldwide, including Mario Batali, Bridgestone and Sylvan Learning Center. To learn more, visit, follow Emma on Twitter or find us on Facebook.


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