The Emma Newsroom

Press Releases

GoGoGuest Partners with Emma on Platform Integration to Bring Real-Time Email Hyper-Personalization to Restaurants

The GoGoGuest and Emma integration gives restaurants the tools to deliver real-time tailored messages to each and every guest.

SAN FRANCISCO, CALIFORNIA, UNITED STATES — GoGoGuest a data, analytics and AI guest personalization subscription platform today announced a new partnership with Emma, a provider of best-in-class email marketing software and services, and a CM Group brand, which allows tech-forward restaurants to go further to delight guests with curated email experiences.

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Emma Holiday Survey Finds Email is the Top Investment Channel for Omnichannel Marketers

Results Show an Emphasis on New Messaging, Creative and Personalization to Create a Better Omnichannel Experience this Holiday Season

NASHVILLE, Tenn. — Emma, a provider of best-in-class email marketing software and services, and a CM Group brand, today announced the results of a customer survey that queried nonprofits, associations, restaurants and health and fitness organizations about their holiday marketing plans as they navigate the changing consumer landscape in the wake of the pandemic. The survey finds that innovation and creativity are at the forefront as organizations work to move away from last year’s pandemic-focused messaging, a period of time when many considered their primary challenge was having to do “more with less.” Notably, only 9% of those surveyed will stay with pandemic-oriented messaging, while 37% say that they plan to try new and innovative methods to reach and build relationships with their key customers and audiences.

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Emma Announces Integrations for Blackbaud CRM, Raiser’s Edge and Raiser’s Edge NXT, powered by Omatic Cloud

Integrations Empower Nonprofits and Social Good Organizations to Seamlessly Combine Email Marketing with CRM and Ensure Flexible and Clean Data Matching

NASHVILLE, Tenn. — Emma, a provider of best-in-class email marketing software and services, and a CM Group brand, today announced a partnership with Omatic Software and Blackbaud that has produced three business-critical integrations across Blackbaud CRM, Raiser’s Edge and Raiser’s Edge NXT. By combining Emma with the power of Blackbaud CRM, Raiser’s Edge or Raiser’s Edge NXT, social good organizations have unlimited access to industry-leading tools that automatically keep contact information up-to-date, and can also create more personalized and streamlined email workflows for increased audience engagement.

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Emma and EverTrue Partner to Help Colleges Increase Fundraising via Email

and Build Stronger Relationships with Alumni

Boston, MA – April 3, 2019 – EverTrue and Emma announce that they’ve joined forces to empower colleges to build stronger relationships with donors and boost their ability to raise support for higher education.

This partnership provides advancement teams with new tools to personalize email marketing in exciting, modern ways. The layers of engagement, demographic and giving information held within EverTrue can now quickly and easily be used to build audiences for appeals, newsletters and automated workflows in Emma.

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Emma Introduces Emma HQ, a Revolutionary Solution for Distributed Models

Software provider develops innovative email marketing platform for franchises, multi-unit restaurants and universities

(NASHVILLE, TENN. — October 16, 2018) Emma — a provider of best-in-class marketing software and services and a part of the Campaign Monitor family— today announced it has launched Emma HQ, the newest innovation in email marketing platforms. Emma HQ is an email campaign and asset manager for distributed businesses, offering franchises and multi-location businesses a single platform from which marketers can manage mailings for a few dozen to thousands of locations or departments. Alongside this, Emma is also announcing a rebranding to reflect the company’s progression.

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Email Marketing Company Emma Delivers Solution-Driven Integration with Venga to Increase Guest Satisfaction, Retention, and Visit Frequency

This Venga Dine Integration is Part of Emma’s Partner Program to Build Best-Breed Tech Stack for Restaurant Marketers

NASHVILLE, Tenn.–(BUSINESS WIRE)–Emma, a provider of best-in-class marketing software and services, today announced integrations with guest analytics platform partner, Venga, featuring their restaurant industry solution Venga Dine. With the only 3rd party OpenTable-POS integration on the market, Venga unlocks actionable visit, purchase, and social data so restaurants are empowered to nurture guest experiences and advance operational performance. This innovative integration, available through Emma’s leading email marketing and automation platform, demonstrates how users can deliver more personalized guest experiences, to drive repeat guests and consistently increase average spend per cover.

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