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The Emma Newsroom

Press Releases

Emma Announces First-Ever Roadshow Focused on Winning the Email Inbox

Together with Emma’s strong partner and client network, the email marketing pioneer will host events in Austin, Denver, Boston and Chicago

NASHVILLE – (August 17, 2017) – Emma, a provider of best-in-class marketing software and services, today announced the full lineup of its first-ever Roadshow. Following the success of its third annual Marketing United conference, Emma, along with Sparkfly, Torchlite and ReviewTrackers, will be heading to Austin, Denver, Boston and Chicago in August and September to discuss the state of marketing and provide practical advice to help marketers be more successful.

 

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Emma’s 2017 Email Marketing Report Reveals Marketers Struggle with Conflicting Priorities

Marketers feel torn between meeting increased customer expectations and internal demands to show ROI

(NASHVILLE, TENN. – June 7, 2017) Emma, a provider of best-in-class marketing software and services, today released its 2017 Email Marketing Industry Report. The report answers the question “What’s driving today’s marketers?” by drawing upon a survey of 200 organizations and interviews with over 25 industry leaders at Emma’s annual Marketing United conference.

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Emma Expands Product Offering with Launch of Landing Pages at Sold-out Marketing United Conference

Nashville-based software company releases new features designed to help marketing teams drive better business results

(NASHVILLE, TENN. – April 21, 2017) Emma, a provider of best-in-class marketing software and services, today unveiled a suite of new product features including landing pages, A/B content testing and an interactive marketing calendar. Emma made the announcement in front of a sold-out crowd of 900 attendees at Marketing United, its industry-leading conference for digital marketers.

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Emma Adds Two More Industry Veterans to Leadership Team

Marketing software company hires Ethan Zoubek as chief revenue officer and Wellford Dillard as chief financial officer

(NASHVILLE, TENN. – December 7, 2016) Emma, a provider of best-in-class email marketing software and services, today announced the hiring of Ethan Zoubek as chief revenue officer (CRO) and Wellford Dillard as chief financial officer (CFO). Both executives bring a wealth of industry experience and expertise to Emma’s leadership team.

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Emma Hires Jeff Middlesworth as Chief Product Officer

Marketing software company taps the former Senior Director of Marketing Automation at Salesforce Marketing Cloud to lead product and engineering

(NASHVILLE, TENN. – October 12, 2016) Emma, a provider of best-in-class email marketing software and services, today announced the hiring of Jeff Middlesworth as the company's chief product officer. Middlesworth is the former senior director of marketing automation at Salesforce Marketing Cloud (formerly ExactTarget) and brings more than 15 years of enterprise product development experience to Emma.

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Emma Appoints ExactTarget Co-Founder Peter McCormick to Board of Directors

McCormick brings career expertise in enterprise sales, marketing and automation

Nashville, Tenn. – August 16, 2016 – Emma, a provider of best-in-class email marketing software and services, today announced Peter McCormick, co-founder of ExactTarget (now Salesforce Marketing Cloud), has joined its board of directors. McCormick brings more than 16 years of enterprise sales and marketing experience to the board and will help strengthen Emma’s already robust email marketing solutions for midmarket and enterprise organizations.

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Emma’s Marketing United Conference Returns with an All-Star Lineup

Email marketing leader unites the smartest minds in the industry to share new ideas on the future of marketing

(NASHVILLE, Tenn. – March 21, 2016) - Emma, a provider of best-in-class email marketing software and services, unveiled the speaker lineup for its Marketing United conference today. Marketing United takes place April 18-20 in downtown Nashville and features three days of in-depth sessions and inspiring keynotes from some of today’s leading brands and marketing influencers. The event brings marketers together to share ideas, learn from industry experts and network in one of America’s fastest growing cities.

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