(NASHVILLE, TENN. — October 16, 2018) Emma — a provider of best-in-class marketing software and services and a part of the Campaign Monitor family— today announced it has launched Emma HQ, the newest innovation in email marketing platforms. Emma HQ is an email campaign and asset manager for distributed businesses, offering franchises and multi-location businesses a single platform from which marketers can manage mailings for a few dozen to thousands of locations or departments. Alongside this, Emma is also announcing a rebranding to reflect the company’s progression.
“Emma HQ has been developed by listening to our customers,” said Cody Bender, Chief Product Officer at Campaign Monitor. “Our customers—especially those in restaurant, higher education and franchise industries—have worked with us directly during the creation of Emma HQ and have helped our product development team build a platform with the features to best address their unique needs. We are excited to see how our customers use Emma HQ to connect with their subscribers.”
“We love Emma because it gives us the sophisticated suite of email marketing tools we need to provide exactly the right content to our member base.” said Kevin Keith, Chief Brand Officer at Orangetheory Fitness, an Emma HQ customer. “The approvals dashboard has simplified our process by speeding up our email approvals for over 1,000 studio newsletters and ensuring brand consistency across the board.”
How it Works
Emma HQ addresses the evolving needs of marketers at distributed organizations with three unique features:
Brand controls: In order to deliver a consistent brand experience, Emma HQ allows marketers to create and share approved templates down to their sub-accounts, as well as lock creative elements within the templates. Elements can include branding and style aspects, such as font, colors and text size. When using the asset manager, marketers can further create and share approved templates and assets, including company logos, images and files. These features make it simple for individual sub-accounts to create emails with localized content, while still maintaining a recognizable brand across the board.
Approvals dashboard: Emma HQ simplifies the review and approval process for marketers by allowing them to manage it all from a single dashboard. Before sending, each mailing must be submitted to the approvals dashboard, where corporate marketers can quickly approve content or respond back with edits to ensure every email follows brand standards.
Activity dashboard: The at-a-glance dashboard allows marketers to view recent activity and results from all of their sub-accounts. This increased visibility makes it simple to see which locations are performing well and which ones need more assistance with their email marketing strategy.
Emma has long recognized the need to innovate as the email marketing landscape shifts. With the development and release of Emma HQ to solve unique issues in the industry, Emma has refreshed its brand to match its ever-changing nature. The new branding reflects the support, efficiency and effectiveness of the email marketing solutions it offers to more than 50,000 customers. The rebranding includes a refreshed logo, positioning and revamped website.
Emma HQ is available now. Explore the new platform’s features at myemma.com/emma-hq.
Emma’s email marketing platform makes it easy for businesses to create and collaborate on beautiful campaigns across departments or locations, delivering a seamless brand experience that increases engagement and drives more revenue from email. Our team-oriented product design, powerful integrations and award-winning professional services make it easier than ever for marketers to do their very best work.
About Campaign Monitor
Campaign Monitor is a global software-as-a-service company specializing in email marketing with the mission of providing customers the tools to create meaningful connections with their audience. Together with Emma and Delivra, we strive to provide the best product and services for our customers, ranging from email marketing platforms for teams of all sizes, to easy-to-use tools that allow marketers to send targeted newsletters to grow their business. For more information about the Campaign Monitor family of brands, visit https://www.campaignmonitor.com/.