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Emma Social recap: The Champions edition

A roundup of links we loved this week

It’s conference championship weekend in college football. For the best teams in the country, a year’s worth of hard work comes down to one game and a chance to hoist the conference trophy.

December often means the same thing for marketers. A year’s worth of work culminates in one last push to boost sales, donations or subscribers. So this week’s links are all about helping you draw up the best strategic game plan (no Hail Mary e-blasts needed) to become champion of the EML. What? You've never heard of the Email Marketing League? Weird.

Best practices
How people decide which emails to open
Example and tips for mixing video with email marketing
Creating marketing emails that stand out on mobile devices

Emma news
Nonprofits, apply to Emma 25 by Dec. 8 to win a free account for life
Q&A from our webinar on using brain science in email design
We're hiring across the board. Come work with us!

Fun finds
Emojis + Chrismtas carols = awesome
What's in and what's out for 2015
Things we loved on the internet while pretending to be constructive

Our most popular tweet of the week


A favorite from our own feed


Follow along in real time on Twitter, Facebook and Instagram!