Do lightbox-style email signup forms work?
Lightbox-style email signup forms are everywhere these days, and for good reason — they can help your list grow like wildfire. Emma customer Amanda Thomas knows this firsthand. She used a lightbox email signup form on her website to triple the email list for her online boutique Luv Aj.
But even though they're effective, do they end up annoying as many people as they attract? We asked our Twitter followers to weigh in, and here's a sampling of the responses we received.
Some are decidedly anti-lightbox.
@emmaemail We're not the biggest fans if it's an auto pop-up rather than a click to pop up form of the lightbox style.— TruHire (@TruHire) May 23, 2014
While others see the value, despite them being annoying.
@emmaemail As annoying as they can be (especially if you've already signed up) they are the most effective capture tool vs others.— Russell Dawson (@rutdawson) May 28, 2014
@emmaemail both, that's the problem!— ActionRocket (@ActionRocket) June 5, 2014
And some are just...meh.
@emmaemail if I've been cookie'd, then I don't want to see it again. Otherwise I don't care bc I'm just going to close it anyway.— Chris Lam (@thechrislam) May 23, 2014
What do you think? Do the results justify the potential annoyance factor? Leave a comment and let us know.