Automation is all the rage in email marketing, but we’ve noticed that some marketers are still hesitant to get started. Maybe it triggers all of those deep-seeded Skynet fears, but we’re here to tell you that we should welcome our new benevolent marketing robot overlords. Automation saves time, and it’s proven to get major results. That’s why we’re rolling out an expanded set of automation features (here’s a sneak peek), and we’ve created a handy step-by-step guide to help marketers get started with automation. And when you’re done getting all automate-y, here are a few more of our favorite links from the week to check out. All were written by actual human beings...or were they?
Our most popular tweet of the week
A favorite from our own feed
@emmaemail is getting REAL CLOSE to launching something REALLY COOL, & I'm looking at it live right now, & I FEEL LIKE I'M AT DISNEYLAND!!!— Hana Crume (@FollowingHana) October 22, 2014