Email marketing is more critical than ever, since more than 77% of us indicate we’d rather get marketing messages by email. The next closest runner up—direct mail—was preferred by only 9 percent of those surveyed.
That’s why as a digital marketer, you need to know the ABCs of email marketing to stay ahead of the competition—and in your customers’ inboxes!
But sometimes, all those letters can get a bit overwhelming, particularly if you’re just beginning to work with email marketing.
We’ve sorted through the most important terms you need to know to get you on your way to understanding and developing an email campaign that works.
If you’ve ever read through a how-to guide on email or digital marketing, your head might get a bit spinny after a sentence or two stuffed full of three-letter acronyms.
Imagine not knowing how the SEO in your CTA language can affect customers’ CTR for increased ROI. But don’t worry about having FOMO (Fear of Missing Out) because you’re not quite sure what all these acronyms mean.
This post will give you the tools you need to decode these acronyms and put them to work for you in your very next email flow.
Let’s start with the 7 most common email acronyms you need to be aware of when learning about, planning, or executing your next email marketing campaign.
Ready? Let’s jump right in.
The call-to-action is the part of your email where you ask the recipient of your email to do something. This could be to click a button, subscribe to a newsletter, or even make a purchase.
If you need some examples of great language to use to inspire a particular action, check out these lists.
For visual learners, the screenshot, below, from Birchbox is a great example of a call-to-action with simple language and buttons that jump right out at you.