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Emma's powerful digital marketing platform makes it easy for marketing teams of all sizes to create beautifully designed email campaigns that drive results. Identify who to target, automate your marketing programs and integrate with the technologies you use most to deliver more timely, personalized and effective communications. As part of our commitment to provide a world-class product we care about privacy and data security.

Operational security

Our adaptive, forward-looking measures are our promise to you.

Dedicated security team

We have a dedicated information security team, responsible for securing the application, identifying vulnerabilities and responding to security events.

Data storage and processing locations

We store data in a US-based, hybrid cloud environment. Our colocation providers, vXchnge and Flexential, meet critical standards that fulfill requirements of a variety of compliance mandates, including SOC 2 Type II. In addition, we leverage AWS cloud services for data processing.

Security policies

We have a security policy in place aligned with the ISO 27001 standard. Our security documentation is frequently reviewed and updated to reflect changes to our processes made in response to newly identified threats, as well as our commitment to continuous improvement.

We use the NIST Cyber Security Framework to measure our ability to identify, protect, detect, respond and recover from security events.

Awareness and training

All staff and contractors go through a vetting process where they are subject to background checks and confidentiality agreements.

All employees receive security awareness and security training annually. Additional training is provided as needed based upon existing threats.

Physical security

We implement physical controls designed to prevent unauthorized access to, or disclosure of, customer data.

Data center controls

We only use state of the art data centers and cloud providers. Our data centers are monitored 24×7 for all aspects of operational security and performance. They are also equipped with multi-stage security using proximity card access control system at ingress and egress doors, stringent access protocols and procedures with archived color CCTV monitoring and ingress biometric controls.

In addition, access is limited to authorized data center personnel; no one can enter the production area without prior clearance and an appropriate escort. Every data center employee undergoes background security checks.

Data center compliance

Our data center provider is certified to the following compliance standards: SSAE 18 Type II, SOC 2 Type II, ISO/IEC 27001:2013, HIPAA and PCI-DSS.

Our cloud provider has the following certifications: PCI-DSS, ISO 27001, SOC 1 / 2 / 3, IRAP, ISO 27018 and ISO 9001.

Application security

Our application has been designed with focus on security by leveraging OWASP-aligned security principles for software engineering, encryption technologies and security assurance.

Security testing

Our infrastructure is subject to security benchmarking and monitoring so that we maintain or exceed industry security standards. We also use a combination of regular scheduled scans of our application, as well as bug bounty programs, to ensure that every area of our application has undergone rigorous security testing.

Our scheduled vulnerability assessment scans simulate a malicious user, while maintaining integrity and security of the application’s data and its availability. We also leverage the services of an external third party to perform a yearly penetration testing exercise against our platform to make sure we’ve got every angle covered.

Security controls

We protect our application using a number of advanced security controls including a Web Application Firewall (WAF) and Intrusion Detection/Prevention technologies (IDS/IPS). Our reputation is critical to our and clients’ success, and therefore, privacy is a cornerstone of our operations. The bottom line is that we’ll never use the information you entrust to us for purposes other than that information’s intended use. See our full privacy notice for more details.

Secure code development

We follow a continuous integration methodology for software engineering. Our development methodology and approach addresses security needs by undertaking code reviews as part of code release process. All releases are deployed to our staging environment for testing before being deployed to production.

We have separate environments and databases for different stages of the application development.

Data encryption

To protect data, we encrypt information at rest, including our backups, using AES 256. We maintain encryption for data in transit over the public internet by supporting TLS 1.2 or better, and also support opportunistic TLS for email sending.

User access

We offer our customers the ability to protect their accounts using multi-factor authentication. We help further protect their data by storing their data within a unique identifier, which is used to retrieve data via the application or the API. Each request is authenticated and logged.

We put considerable effort into ensuring the integrity of sessions and authentication credentials. Passwords storage and verification are based on a one-way encryption method, meaning passwords are stored and validated using a strong salted hash.

The databases are further protected by access restrictions, and key information (including your password) is encrypted when stored. Data is either uploaded directly into the application using a web browser or uploaded via the API, which uses secure transfer protocols.

Logging and cookie management

We use cookies for user authentication. We use session IDs to identify user connections. Those session IDs are contained in HTTPS-only cookies not available to JavaScript and/or tamper-proof.

All key actions on the application are centrally logged, audited and monitored. For instance whenever our staff access an account for maintenance or support functions, such activities are logged so we can refer to them later.

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