In the crowded and highly-competitive restaurant industry, your customers’ experience is key. Restaurant-goers have endless choices when it comes to where they dine, so delivering a personalized guest experience will make you stand out from the brand next door. Emma’s partnership with guest analytics platform Venga enables restaurant marketers to create a data-driven engagement strategy—from the first reservation to their many return visits—that’ll increase guest satisfaction and loyalty, visit frequency, and average spend per customer.
- Capture actionable guest data: With their exclusive OpenTable integration, Venga seamlessly connects guest profiles with data from all of the most popular point of sale systems and sends that contact data back to Emma every night
- Create smart segments: Detailed insight into guest’s dining behavior allows restaurant marketers to group them into segments in Venga and automatically sync those lists back to Emma each night
- Develop personalized content: Use contact data and smart segments from Venga to create compelling offers and personalized emails in Emma’s drag and drop builder
- Close the ROI reporting loop: Engagement data from Emma is sent back to Venga, so restaurant marketers can connect email engagement with in person visits and how much they’ve spent to truly understand the ROI of their engagement strategy
- Use guest engagement data for a better in-person experience: Venga’s dashboard profiles and pre-shift reports gives onsite managers visibility into what emails and offers restaurant-goers have received, and tailor the conversation and experience as needed