10 Email Campaigns Universities Should Send This Fall

63% of schools plan to move to some form of digital education this fall.*

In the midst of COVID-19, we recognize this upcoming year presents new and unknown challenges for you and your students. Because you’re spending time navigating important decisions that significantly impact your campus, we decided to create a resource to make communicating those decisions as easy as possible. Here’s what you’ll find in this guide:


“There has been a lot of concern about the length of time it takes to produce a printed piece, as well as what will be going on the world when that does happen. When factoring this into our budget, we decided to pivot our in-person strategies, direct mail pieces, and emergency needs messaging to an email format.”

– Amanda WoodSr. Director of Communications, Florida State University Foundation

*“Higher Education COVID-19 Opening Plans.” SimpsonScarborough, 2020. Data source was adjusted as of August 19, 2020.