Emma Earns HITRUST i1 Certification: What This Means for Your Data Security and Email Compliance

In a world where data breaches make headlines almost daily, organizations need to know their marketing technology partners are serious about data security and data protection. That's why we're excited to share some important news: Emma has achieved HITRUST i1 Certification for our AWS data centers in Virginia and Ohio—a critical milestone for email marketing managers in healthcare, financial services, and government organizations.

What exactly is HITRUST i1 Certification?

Think of it as a gold standard for information security and data privacy. HITRUST i1 Certification isn't just a checkbox exercise. It's a rigorous validation that an organization is using curated controls to protect against both current and emerging cybersecurity threats, helping ensure the protection of personal information across every email campaign. It's the kind of certification that demonstrates we're not just meeting today's security standards, but staying ahead of tomorrow's challenges.

Why should this matter to you?

If you're in healthcare, insurance, financial services, government, or any heavily regulated industry that handles sensitive information, you know that choosing the right email marketing platform isn't just about delivery rate, open rate, and click-through rate (CTR). It's about trust and compliance. Can you confidently send emails containing sensitive data while maintaining GDPR compliance? Can you properly manage suppression lists and honor unsubscribe requests? Can you assure your customers and stakeholders that their personal information is protected?

With HITRUST i1 Certification, the answer is a resounding yes.

A game-changer for healthcare organizations and HIPAA compliance

For our healthcare customers, this certification is particularly significant. HITRUST certification is built on a framework that meets HIPAA requirements, giving healthcare providers, insurers, and related organizations the security and compliance framework they need to confidently send emails containing protected health information (PHI).

Whether you're sending appointment reminders, patient education materials, or other communications requiring HIPAA compliance, Emma provides the secure environment that regulatory standards demand.

Meeting multiple regulatory standards

Beyond HIPAA, Emma's security framework supports compliance with critical regulations across industries:

1. General Data Protection Regulation (GDPR) for organizations with European audiences
2. California Consumer Privacy Act (CCPA) for businesses serving California consumers
3. CAN-SPAM Act requirements for commercial email
4. Canada's Anti-Spam Legislation (CASL) for Canadian communications

Our HITRUST i1 Certification provides an additional layer of assurance that your data security measures meet the highest industry standards, reducing your risk of data breach incidents that could compromise sensitive subscriber information.

What this means moving forward

For our current customers, this certification reinforces that you've made the right choice in partnering with Emma. For organizations evaluating email marketing platforms—particularly those in regulated industries requiring strict data protection—this certification should give you peace of mind that Emma provides the security framework and compliance tools you need, without sacrificing the powerful personalization, collaboration, and campaign management features that drive results.

Cybersecurity and data privacy aren't one-and-done achievements. They're ongoing commitments to staying vigilant, adapting to new threats, and maintaining the highest standards of protection for your subscribers' personal information. Emma's HITRUST i1 Certification is proof that we're in this for the long haul, ensuring your campaigns maintain high delivery rates, strong open rates, and excellent click-through rates (CTR) while never compromising on security or compliance.

Want to learn more? Check out our full press release for additional details about Emma’s latest achievement.