What's New

The Update Field Values feature gives you greater control over your contact data by allowing you to retroactively update or remove values in custom fields.

Previously, when you edited field values (like rewording or deleting options), those changes only applied to new contacts going forward. Now, with Update Field Values, you can apply edits to all existing contacts, ensuring cleaner, more consistent data for segmentation and personalization.

Key Benefits:

• Improved Data Accuracy: Keep your contact records up to date without lingering outdated or inconsistent field values.
• Simplified Segmentation: Ensure all contacts are aligned to the latest field values, making it easier to build accurate segments.
• Reduced Duplicates: Prevent multiple variations of the same value from fragmenting your audience lists.
• Time Savings: No more manual updates—changes can automatically backfill across your existing contacts.

With this update, you can maintain a more reliable and streamlined contact database, helping you deliver more personalized and effective campaigns.

We’ve made it easier than ever to create and share campaigns from your parent account. With this update, you can now set both the subject line and preheader text right at the start, ensuring your campaign is ready to go from the moment you create it.

Plus, we’ve added a brand-new Memo field for internal notes. When you share a campaign with a subaccount, you can include comments for your internal team—giving them important context and clarifying the purpose of the campaign before they send it out.

These enhancements streamline your workflow, reduce back-and-forth, and help everyone stay aligned on campaign goals.

Editor Commenting makes it easy for you and your team to collaborate directly within the email editor. Instead of relying on external tools or long feedback threads, you can leave comments right on specific content blocks or rows—keeping feedback tied to exactly what you’re working on. This helps you streamline reviews, reduce back-and-forth, and speed up approvals, all while keeping the entire conversation in one place.

One of the biggest challenges in email marketing is distinguishing between real human engagement and automated or bot-driven activity (opens and clicks.) With our new Verified Opens & Clicks, we’re giving you better clarity into customer interactions by providing Improved Data Reporting – We now differentiate between verified (determined to be likely interactions with the intended recipient) and non-verified (potentially bot-driven AND/OR potentially the recipient) opens and clicks. This means you get a much clearer picture of actual, verified customer engagement distinguished  from unknown sources.

• Smarter Content Optimization – By leveraging verified data, you can fine-tune your messaging and content strategies to maximize impact and reach the right audience more effectively.
• Reliable Open Rate Metrics – With more transparency and contextual insights, you can make data-driven decisions with greater confidence, adjusting your strategy based on real user behavior.

This update ensures that your marketing efforts are truly data-driven, giving you an accurate pulse on customer engagement.

We’re excited to introduce the updated Review and Send page—designed to streamline your workflow, enhance personalization, and boost your campaign efficiency.

Clearer, Simpler Sending:

• Visual Indicators: Easily see at a glance if essential sending requirements—Send Time, Audience, Subject, and From—are complete with clear, green checkmarks.
• Advanced Settings: Adjust additional, optional settings without affecting your readiness to send.

Flexible Audience Management:

• Multiple Segment Exclusions: Now you can exclude multiple audience segments from your campaigns, allowing precise audience targeting.
• Auto-saved Audiences: Your selected audience groups and segments automatically save when you close your campaign, enabling seamless continuation when you return.

Simplified Subject Line Personalization:

• Personalize Button: Quickly add merge tags and define fallback data directly in your subject line—mirroring your favorite email creation features to drive engagement and improve deliverability.

Confident Campaign Sends:

• Confirmation Dialog: Enjoy greater peace of mind with a new confirmation screen that summarizes your campaign settings, ensuring accuracy whether you schedule ahead or send immediately.

Improved Accessibility:

Accessibility Standards: The new page has been rebuilt to meet accessibility standards, ensuring a more inclusive and user-friendly experience.

We’re excited to roll out a fresh set of updates to our editor—designed to give you more creative control, deeper visibility into how your emails appear to different audiences, and new tools to elevate your design with ease.

These enhancements are all about helping you deliver more engaging, on-brand messages with less guesswork and more confidence. Here’s a closer look at three standout features now available in the editor:

Dark Mode Preview: See What Your Subscribers See

With more people using dark mode on their devices, it’s more important than ever to know how your emails will render in different environments. The new Dark Mode Preview lets you simulate how your message will appear across a variety of email clients in dark mode.

No more surprises when your carefully crafted design runs into contrast issues or layout changes. This feature gives you a clearer picture before you hit send, helping ensure your emails look polished and professional for every subscriber.

😀 Emoji Picker: Add Personality with a Click

A well-placed emoji can do more than just add flair—it can enhance emotional tone, boost engagement, and make your message more relatable. With the new Emoji Picker, it’s easier than ever to add expressive elements to your subject lines or content blocks, right from within the editor.

Bring warmth, urgency, or playfulness to your emails—whatever fits your brand tone.

Image Rounded Corners: A Subtle Touch of Style

Sometimes it’s the smallest design choices that make the biggest impact. Image Rounded Corners let you apply smooth, rounded edges to your visuals directly in the editor.
This simple tweak helps give your emails a fresh, modern aesthetic—no design skills required.

These are just a few of the new tools we’ve added. Other recent updates include more layout options, enhanced design flexibility, and interactive features to help your emails perform even better.

We’re committed to helping you create beautiful, effective emails with less effort—so stay tuned for even more enhancements coming your way!

Looking for a polished, on-brand email template but don’t have the time or design resources? We’ve made it easier than ever to work with our Professional Services team directly from the template gallery!

When browsing templates, you’ll now see an option to request custom design services—right where you’re already building campaigns. Whether you’re starting from scratch or looking to bring a unique vision to life, our team can help craft a template tailored to your brand and goals.

Let us help you elevate your email design!

Now you can export valuable SMS information alongside your other contact data! We’ve enhanced contact exports to include essential SMS details for your contacts who have provided a mobile number. Your exported file will now contain columns for their SMS Phone Number, Transactional SMS Status, and Promotional SMS Status. This update gives you the power to seamlessly integrate this data with other platforms and gain a comprehensive view of your contact engagement preferences, making it easier than ever to leverage your SMS marketing efforts.

For organizations with diverse branding needs, we’re excited to announce a powerful new feature: Style Guide by Subaccount.

We understand that maintaining brand consistency across a large organization with multiple sub-brands can be complex. Now, you can effortlessly manage multiple brand identities within a single Emma account!

• Create Multiple Style Guides: Design and save distinct style guides tailored to the specific branding requirements of different organizational segmenets.
• Apply to Specific Subaccounts: Easily assign the relevant style guide to each subaccount, ensuring that email templates created within that subaccount adhere to its unique brand guidelines.
• Maintain Brand Integrity: Empower each subaccount to leverage the colors, fonts, and branding elements that best represent their identity, while still operating within your central Emma platform.

This new feature empowers you to maintain brand consistency across your entire organization, no matter how diverse your branding requirements may be. Start creating and applying style guides to your subaccounts today!

*Style Guide by Subaccount is available for customers on the Emma for Teams and Emma Corporate plans.

We’ve rolled out an improvement designed to make sending your campaigns even smoother! Based on your feedback, we’ve streamlined the test send and final sending process.

Now, when you define a From Name, From Email, and Reply-to address during a test send of your campaign, this information will be automatically remembered and filled in if you send another test.

Even better, the From Name, From Email, and Reply-to address you used for your last test send will now automatically carry over and be pre-populated on the final Review and Send page. This small change saves you time and ensures consistency as you move from testing to sending your campaigns to your audience.

Keeping your marketing campaigns organized just got easier! As your organization grows and you manage more campaigns across various subaccounts, staying on top of everything can be a challenge. That’s why we’re thrilled to introduce Campaign Folders!

Now, you can create custom folders to categorize and manage your campaigns at the Parent level. Whether you have a few campaigns or hundreds, folders provide a simple and effective way to keep everything tidy and easily accessible.

Key Benefits:

• Stay Organized: Effortlessly group related campaigns together for better visibility and management.
• Improved Efficiency: Quickly find the campaigns you need, saving you valuable time.
• Bulk Management: Move multiple campaigns into folders at once for faster organization.

Start organizing your campaigns today and experience a more streamlined and efficient workflow!

You can now see your contacts’ complete campaign activity across all subaccounts in one place, providing insight into your audience’s entire journey with your organization.

Key Benefits:

• Complete Visibility: View a contact’s campaign engagement history over the past 90 days across all subaccounts.
• Prevent Message Fatigue: Identify if contacts receive too many communications.
• Streamlined Management: Quickly see which subaccounts a contact belongs to and update information efficiently.
• Easy Exports: Export comprehensive campaign history with just a few clicks.

This feature simplifies contact management, enhances data visibility, and ultimately improves customer relationship management efficiency.

Streamline your email workflow by saving custom rows created in the drag-and-drop editor. You can easily reuse these rows across multiple emails, saving you time and effort when working with large teams and multiple subaccounts. Add your pre-built rows to new emails with a simple drag-and-drop, eliminating the need to rebuild common elements from scratch. 

*Saved Email Rows are available for parent accounts with the Emma for Teams and Emma Corporate plans.

Say goodbye to manually entering the same test email addresses over and over! You can now select from your existing test groups when sending test emails for your campaigns. This time-saving feature lets you quickly send test emails to your regular reviewers with just a few clicks. Don’t worry – you still have the flexibility to add individual email addresses alongside your test groups (or use individual addresses only if you prefer). Get your campaign tests out faster and more efficiently while ensuring all the right people get to review your emails before they reach your customers!

Introducing the Emma Central Subscription Center! When enabled, contacts who belong to multiple subaccounts within your organization can easily manage their subscriptions across all accounts in one convenient location.

Key Benefits:

• Increased Contact Control: Contacts can easily view and manage subscriptions from all associated subaccounts, allowing them greater control over their communication preferences.
• Simplified Opt-Out Process: Contacts can opt out of specific subscriptions, entire subaccounts, or all communication from the organization with a few simple clicks.
• Improved Customer Experience: Enhanced preference management leads to happier, more engaged contacts and a smoother communication experience for your organization.

This enhancement empowers your contacts to make informed decisions about the communication they receive from your organization.

We’re always looking for ways to improve the Emma experience, so we’re excited to announce enhancements to the default email footer. These updates focus on accessibility, mobile responsiveness, and overall user experience, making it easier than ever to create professional-looking emails. Here’s what’s new:

• Improved Color Contrast: We’ve adjusted the text, background, and logo colors to meet AA accessibility standards, ensuring your emails are easy to read for all recipients.
• Consistent Link Colors: The default blue link color will remain consistent even when you customize other link colors within your template settings, maintaining accessibility.
• Modernized Text Box: The footer now utilizes the updated Paragraph block, providing a seamless user experience across different email elements.
• Enhanced Mobile Display: We’ve added padding and aligned the logo to the left for a cleaner and more visually appealing mobile view. 
• Background Color Consistency: We’ve standardized the background color to prevent inconsistencies and ensure a consistent look and feel across your templates.

These updates are designed to streamline your email creation process and help you deliver professional, accessible emails every time.

The updated footer will be applied to all newly created templates going forward.

Remember that handy feature we released last month to move multiple templates into folders? Well, we’re taking it a step further. Now, you can bulk delete templates! No more tedious, one-by-one removal. Now you can quickly clean up your template list and keep your workspace organized. With this update we’ve also added a few more improvements:

• Confirmation Prompt: We’ve added a confirmation step to prevent accidental deletions.
  
• Clearer Labeling: To avoid confusion, the “archive” option for individual templates has been renamed to “delete.”
  

Happy organizing!

Introducing a new, more intuitive navigation and menu options. We’ve updated the navigation so there’s only one main navigation menu. We’ve also replaced our menus with icons to access support, profile settings, account settings, and account pages. For plans with subaccounts, this will simplify your experience and allow you to manage your parent, subaccount, and profile settings all in one place!

With our new in-app virtual support, you can get the help you need without leaving the Emma platform, making it even more convenient! Click the ‘Support’ icon in the new navigation menu, then click ‘Get support.’ This will connect you to our Emma Virtual Assistant, who will help you troubleshoot and contact support if needed.

In-app support is available depending on user permissions and account plans.

Imagine having a central repository for your email templates that automatically updates across your entire organization. With template folder sharing, you can streamline your campaign creation process by quickly sharing entire folders of templates with specific subaccounts. This means less time spent manually sharing individual templates and more time crafting effective messaging that resonates with your audience and aligns with your brand.

We’re offering more flexibility and customization when adding SMS consent options to your signup form. When you add the SMS Mobile Number field to your signup form you will now have the option to add a statement of consent for “promotional purposes” and “informational purposes”. We updated these statements of consent to ensure your contact has a clear indication of the type of communication they are signing up for. You will also have the option to display either or both of the statements of consent and can customize the terms and conditions language.

*This update is reflected on SMS signup forms as of 10/2/24. To update the consent statements on an existing SMS signup form, please edit the form, remove the current SMS Mobile Number Field, and re-add the field.

As your business grows, you may take advantage of using multiple subaccounts to organize your marketing teams and efforts.
We’ve added the ability for you to create and apply custom categories to subaccounts. You define these values, similar to custom fields on contacts or labels on images. You can create categories that are relevant to how you organize your business. Once you’ve created your categories, you can add them to the subaccount grid to filter and find specific subaccounts with ease.

Response data, in particular open and click rates, may not truly reflect how your email performed with a human audience. Many factors can influence these metrics, for example, Apple MPP, which attempts to block email tracking analytic measures. Security scanning software which may be attempting to identify phishing attempts or malware virus scanning can also be interpreted as opens or clicks. These measures may artificially increase these rates.

In the response page, you will now see the impact from these measures, in order to measure true engagement from your audience. A few import details you should know:

• NHI Metrics are not filtered from your reports.
• NHI Metrics are retroactive from June 11th, 2024 (6/11/2024). Any campaigns sent prior to that date will not show NHI data.
• NHI data will not be available via the public API response endpoints, response exports, insights, nor for response based segments.

Searching and identifying subaccounts has become a whole lot easier.
In the subaccounts tab, parent account users can search by name for a specific subaccount.
Parent accounts can also identify a subaccount name by using a subaccount ID. You can find a subaccount ID in the subaccount settings tab.

Webhook management just got a whole lot easier. Webhooks are an easy way to have Emma’s system notify you when certain events occur or pass information to a destination url. For example, when a contact opens a message, you’ll be able to pass along the Subaccount ID, Member ID, Mailing ID, Subject, and timestamp. You can find a complete list of webhooks here. You can also see the type of request (GET, POST, PUT, DELETE) in the UI. You can add, edit, and delete webhooks. 

By popular request, you can now easily add tables to your campaigns with our new drag-and-drop table content block! Using this new content type, you can better organize and display data in a visual format, without the need for complex coding or technical knowledge. Plus, using this table content block means you have peace of mind that your formatting will display consistently when sent across various devices and email providers.

You asked, and we’ve answered with our segment descriptions, now available to all users on all plan types. Segments can be an incredible tool to organize and maintain your audience. However, keeping track of the segment you designed for a specific email campaign or for a specific time-period can be challenging. Now you can quickly add or edit a simple description of a segment. This will make it easy to identify its purpose, use for appropriate campaigns, and share the description using Audience Sharing. Sending personalized and targeted email campaigns just got a whole lot easier.

As your organization grows, you’ll want to add more email templates to help manage your marketing programs across subaccounts. To keep you organized, we’ve added the ability for you to create folders for your templates. You can move templates individually or in bulk to any folders as you see fit. 

In October 2023, Google and Yahoo announced new sender requirements to keep inboxes secure and ensure your emails land in the inboxes for which you intend them. While we’ve added several product features to enhance your abilities to authenticate your account and check your status for best-in-class sending, we’ve also implemented fallback measures so you never miss a message. With our new fallback sender email, customers who have not obtained, configured, and verified a domain can continue to send email campaigns with Emma. If you are using a sender email address that uses @gmail.com, @yahoo.com, or @hotmail.com for your campaign sends, we will automatically update the sender email domain for sending, while continuing to deliver replies right to your original email address. This will ensure that your emails will be delivered to your audiences without delay, as you continue to authenticate your domain.

With changes coming from Google and Yahoo to improve email deliverability and reduce spam, there has never been a better time to focus on delivering the right content to the right audience. That’s where sign-up forms come into play. With easy-to-use forms in Emma, you can improve personalization by offering your audience opt-in opportunities in order to deliver the right content. 

For example, perhaps you’re a college or university sending email campaigns out to students, alumni, and prospects. By using a form, you can offer options for your audience to choose the content they want to see, from one alumni newsletter to all three. Plus, take advantage of our built-in integration with Google Analytics, using either the new GA4 codes (new Google from Google) or UA (universal analytics) codes to see improved analytics for those form submissions. 

We know that many of our Emma customers are interested in multichannel marketing strategies to reach every customer. We know you also want these channels to be easy to navigate and simple to operate. Now in addition to SMS campaign data, we’ve added a public API that allows you to view and assess SMS credit usage. Use this feature to review SMS messages delivered over a specific date range, and get easy reporting on SMS messages and usage for each of your subaccounts. 

As you authenticate your domain, you’ll also want to ensure you have records for both SPF and DMARC. We’ve made it easy to ensure your records have been entered and are correctly configured, right within the Emma platform. Now you can use our Checker to see your DMARC and SPF record settings, policies, and status on the updated deliverability tab. These checks happen in real-time and allow you to see or understand any issues with your DNS record implementation.

In our continued efforts to fully support our customers through the new sender requirements announced by Google and Yahoo, we’ve implemented product features for DKIM backfill. As a Parent or Manager user you can now apply your unique sending domain (including DKIM) across all of your subaccounts. 

After setting default text styles within the Brand Manager, you can select the ‘disable changes in editor’ box to prevent users from being able to modify the text styles in their email campaigns. 

When this is selected, users will not see the ability to change the font, weight, size, letter spacing, or line height in the editor.

When sharing a campaign from your parent account, you can check the ‘Disable changes to…’ boxes to prevent subaccounts from modifying the subject line or preheader text on the campaign.

The default text format can now be defined when you use the Header 1, Header 2, Header 3, and Paragraph styles in the editor.

You can add specific colors to appear during color selection in the editor. This is helpful for pre-setting the brand colors, to ensure they are right at the user’s fingertips and are the exact right hexadecimal value.

Our AI Assistant helps you do your job faster by banishing writer’s block and automatically adjusting content based on your preferred tone, length, and overall brand personality.

By entering prompts into our email editor, you can create email content that is reflective of your brand and resonates with your audience.

When purchasing SMS message credits, you can allocate an amount of your choice to each of your subaccounts.

The campaign response overview now displays the Apple MPP open rate for your campaigns.

Here at Emma we understand the importance of branding and style to create a cohesive organizational identity. The Fonts section of the Style Guide allows you to add custom fonts and manage the campaign editor’s default fonts.

We’ve added 6 new templates themed around the holidays are now available for you. Check them out in Brand Manager.

‘Merge tags’ are now named ‘Personalize’ in the drag and drop editor. This better reflects this feature’s end use and is more intuitive for you and your teams, mitigating any confusion.

We’ve also made it easier to add default values when leveraging personalization in your emails. Simply select ‘Personalize’ (renamed from Merge tags) and then type in the default or fallback text you want your subscribers to see.

Sharing up to date and real-time content is essential when creating engaging emails for your subscribers. The drag and drop editor now has RSS feed content blocks, enabling you to automatically import published content into your campaigns.

Having a consistent tone of voice is key to ensuring your customers connect and engage with your business. That’s why you can now create and share on-brand preheader text with your subaccounts before they send their campaign.

As part of our commitment to help keep Emma customers’ accounts more secure, we’ve implemented a new security measure: one-time verification. When Emma customers now login from a device or location that our system doesn’t recognize, we’ll send a one-time verification message containing a unique and time-sensitive code to the email address connected to that specific Emma account. This provides an additional, automated check to ensure that only verified users have access to Emma accounts.

We still recommend enabling two-factor authentication (2FA) as the best way to increase account security. As such, we’ll be making 2FA a mandatory sign in requirement for all Emma users in the coming months.

Cut through the noise with Emma SMS*! SMS is a powerful, yet simple marketing tool that helps you meet your customers where they are, create deeper connections and with your audience. 

And now with Emma SMS* you can easily manage and deploy multi-channel campaigns from one central platform. 

Move at the speed of your customers and leverage SMS to send:

• Limited-time promotions
• Last-minute event changes
• On-the-go event reminders 
• Time-sensitive loyalty rewards
• & so much more!
  

*Emma SMS only available when you sign up to an Emma Essentials, Teams or Corporate contracted plan, and for sending SMS in the USA.

SMS is coming soon to Emma! To make sure you’re ready to add SMS to your marketing mix, we’ve released two new features that will make growing your SMS list easy. 

Mobile Signup Forms and Mobile Contact Fields

You can now capture US-based mobile numbers in both your signup forms and contact fields. And, once customers add their mobile number, they’ll be prompted to consent to SMS marketing messages, ensuring you’re growing a compliant and engaged SMS marketing list.

Mobile Bulk Import

Emma makes it easy to import an already established SMS list, so you don’t have to start from scratch.

All you need is a mobile number, explicit consent to SMS these contacts, and to follow our instructions, and you’re ready to go!

Check out a demo of these new features in action and step-by-step instructions on how you can use them today.

We’ve made contact fields more flexible, to better help you personalize your campaigns with contact field data.

You can now easily add, edit and remove contact fields with multiple values.

We’ve replaced the text content block with three new options:

• Paragraph — The primary content block for the main text of your email.
• Title — Drag and drop a heading section into your design. Includes HTML heading tags (H1, H2, H3), to help those who use screen readers.
• List — Add numbered and bulleted lists.

These new content blocks will automatically include the preset font styles from your email template, helping you reduce the time it takes to customize your campaign.

Our mobile-specific styling controls help you customize email design for mobile without impacting your desktop design. You can now adjust alignment and add padding for subscribers reading emails on the go.

Add padding and borders around sections to make sure your campaigns are consistent and impactful.

We’ve made improvements so that the Gmail app will correctly display buttons, backgrounds and responsive layouts. 

Say hello to flexible, beautiful email designs with the new drag and drop editor – it’s officially available for you and your team today! Here’s what you can expect with the new editor:

• New designs to win the inbox: You wanted new templates that would catch your audience’s attention, so the new drag and drop editor comes with a refreshed, modern template gallery. Craft beautiful messages that fit your brand, connect with your subscribers, and save your team time.
• Make sure your emails look good anywhere: We’ve made it easier for you to build mobile-first campaigns so you can connect with your subscribers, wherever they are. Build and preview your emails in mobile mode to ensure your designs look perfect on any device.
• Familiar features in a modern experience: We’ve brought the editor functions you know and love into a new streamlined, drag and drop experience that makes campaign creation even easier. You can create new email configurations with flexible row and column combinations, giving you even more control over layout style and size.
• Make changes with confidence: One of the top requested features was the ability to undo and redo, and we heard you. In addition to undo and redo buttons, the new editor tracks all changes made in a session so you can revert to a previous version at any time, allowing you to edit with confidence.

We’ve compiled all the resources you need in our drag and drop editor hub, including the Getting to know the editor webinar recording, help articles, and takeaways to share with your team.

We know you love brand consistency, but creating the same campaigns for each subaccount can be time-consuming. You now have the ability  to assign trusted users to share campaigns directly between subaccounts to speed up your team’s creative workflows. Your subaccounts now have more freedom to focus on their localized marketing efforts while ultimate approval control remains with your central marketing team. 

To help you avoid overwhelming your subscribers with overlapping campaigns, we’ve created a new calendar that brings all your subaccounts’ mailings into the Emma HQ dashboard. Now you can easily visualize and adjust your sending schedules to keep your subscribers engaged and reduce potential opt-outs.

Here are some tips to get the most out of the calendar:

• If too many campaigns are scheduled for the same day, you can open your campaign straight from the calendar to adjust the send date.
• Filter by subaccount to see each subaccount’s sending patterns or email volume to ensure they follow best practices.
• Filter by “pending” mailings to quickly approve campaigns directly from the calendar.